Contract Digital Commerce Senior Manager

MSS Beauty aka YISE Beauty•Los Angeles, CA

About The Position

YISE Beauty is seeking an interim Senior Manager, Digital Commerce to manage direct-to-consumer (DTC) retention and ecommerce performance. The role turns customer and channel insights into practical plans to improve conversion, repeat purchase, and customer lifetime value. Reporting to the SVP of Digital Commerce, the Senior Manager translates business priorities into an actionable lifecycle calendar and site optimization roadmap. This is a hands-on position combining analytical judgment, lifecycle expertise, and cross-functional execution. The role partners with Creative, Marketing, Operations, the Paid Media team, and external development partners to deliver coordinated campaigns and a strong customer experience. The Senior Manager manages email, SMS, and subscription marketing within the SVP’s direction, including campaign priorities, automated flows, segmentation, personalization, and testing in Klaviyo. They also manage a prioritized conversion rate optimization (CRO) and site testing plan, oversee launch and promotional readiness, and maintain DTC dashboards and performance analysis using Shopify, Klaviyo, GA4, and available attribution tools. The role coordinates campaign schedules, creative and technical partners, development requests, and site updates. It guides a Senior Coordinator on scheduling, QA, and deployment, while bringing major strategy, budget, resourcing, and scope decisions to the SVP. Success is measured by progress toward agreed DTC conversion, average order value, repeat purchase, retention revenue, and subscription retention goals, as well as actionable reporting, consistent testing, and accurate, timely launches.

Requirements

At least 5 years of relevant ecommerce, DTC, growth, or lifecycle marketing experience, with demonstrated ownership of retention programs and site optimization initiatives.
Hands-on Shopify and Klaviyo experience, including segmentation, automated flows, campaign QA, merchandising, and testing.
Working knowledge of performance marketing, acquisition metrics, attribution, and the relationship between paid media, site conversion, and retention.
Strong analytical skills and proficiency in Excel and web analytics such as GA4.
Ability to turn data into clear recommendations.
Experience coordinating creative and technical partners and guiding junior colleagues.
Strong project management and communication skills.
Bachelor’s degree or equivalent relevant experience.
Authorization to work for any employer in the United States; YISE Beauty is unable to sponsor or take over sponsorship of an employment visa.

Nice To Haves

Experience with a growing beauty, skincare, or consumer brand.
Experience with subscription programs.
Experience with Shopify Plus.
Experience with Triple Whale or comparable attribution tools.

Responsibilities

Manage the email, SMS, and subscription marketing plan within the SVP’s direction, including campaign priorities, automated flows, segmentation, personalization, and testing in Klaviyo.
Set campaign objectives and audiences, develop briefs, review builds and test sends, and guide the Senior Coordinator on scheduling, QA, and deployment.
Identify and test opportunities to grow email and SMS lists, reduce churn, increase repeat purchase, and improve subscription retention.
Deliver a weekly retention recap comparing email, SMS, and subscription performance with the prior week, prior year, and YTD averages, including drivers and next actions.
Track Klaviyo-attributed campaign revenue against YTD benchmarks, identify effective creative, and apply findings to future briefs while distinguishing attributed revenue from overall business performance.
Manage a prioritized CRO and site testing plan informed by customer journey, product, merchandising, and performance insights to improve conversion and average order value.
Define test hypotheses, success measures, and next steps; coordinate implementation with the Senior Coordinator and development partners; and evaluate results.
Oversee launch and promotional readiness, merchandising priorities, and customer experience, and guide routine Shopify updates and QA.
Prioritize development requests within available partner hours and escalate material site issues, capacity constraints, and tradeoffs to the SVP.
Coordinate with Operations on product availability and inventory issues affecting site promotions and customer experience.
Partner with the Paid Media team on acquisition performance, campaign messaging, landing page needs, and creative test learnings; translate insights into site and lifecycle improvements.
Coordinate DTC briefs and campaign readiness with the paid-media owner, who leads media buying, ad-platform execution, and paid-channel budget optimization.
Maintain DTC dashboards and analyze site, lifecycle, subscription, and acquisition data using Shopify, Klaviyo, GA4, and available attribution tools.
Identify trends, explain performance variances, recommend actions to the SVP, and reconcile differing platform measures before drawing conclusions.
Build work-back schedules with Marketing and Creative, covering brief requirements, asset delivery dates, approvals, QA, and launch milestones.
Coordinate development and CRO partners within agreed scopes, maintaining clear requirements, timelines, and follow-through.
Recommend workflow and tool improvements; bring major strategy, budget, resourcing, and scope decisions to the SVP.