Manager, Digital Experience & E-Commerce

Everstory Partners•Altamonte Springs, FL

6h•$70,000 - $75,000•Onsite

About The Position

The Digital Experience & E-Commerce Manager oversees the management, performance, and continuous improvement of Everstory Partners’ websites and digital customer experience. The role optimizes website functionality, customer engagement, and lead generation, and develops e-commerce capabilities to improve conversion rates and online revenue growth. Working with Marketing, Data Analytics, Sales, Operations, IT, and external partners, the manager leads digital initiatives, coordinates website enhancements, and uses analytics and emerging technologies to improve operational efficiency, customer experience, and business performance. The position is fully onsite Monday through Friday at Everstory Partners’ Support Center in the Altamonte Springs, Florida area. Responsibilities span website and e-commerce management, digital marketing and customer experience, and digital strategy, analytics, and performance.

Requirements

Bachelor’s degree in Marketing, Business, E-commerce, or a related field preferred, or equivalent relevant experience.
At least five years of experience in website management, digital marketing, or e-commerce, with demonstrated success improving website performance, customer engagement, and conversion rates.
Hands-on e-commerce experience, including digital merchandising, product and service listings, pricing presentation, online purchasing processes, and revenue optimization.
Proficiency with website content management systems and e-commerce platforms such as WordPress, Shopify, or comparable technologies.
Experience with website analytics, SEO, digital marketing performance, and conversion optimization tools.
Google Analytics 4 experience.
Familiarity with CRM systems, marketing automation, and AI-enabled tools that support digital engagement, lead generation, and operational efficiency.
Ability to manage digital projects, define business requirements, coordinate technical implementations, and oversee external agencies or vendors.
Strong analytical, organizational, communication, and problem-solving skills, including the ability to manage competing priorities, work independently, and collaborate across departments.
Ability to maintain accuracy, professionalism, empathy, and discretion in customer-facing digital experiences, particularly when communicating sensitive information.
Valid driver’s license.

Nice To Haves

Looker Studio experience.
ReviewTrackers experience.
Sprout Social experience.
HubSpot experience.
Experience supporting multi-location or multi-brand organizations.
Bachelor’s degree in Marketing, Business, E-commerce, or a related field.

Responsibilities

Oversee day-to-day management, maintenance, and continuous improvement of company websites, ensuring accurate content, imagery, pricing, and product and service information.
Optimize website navigation, mobile usability, landing pages, and inquiry forms to improve customer experience, lead generation, and conversion rates.
Plan and implement e-commerce capabilities, including product and service listings, online purchasing, order processing, and tracking.
Manage digital merchandising, pricing visibility, and checkout experiences to improve online transactions and revenue.
Coordinate website enhancements with Sales, Operations, IT, and agency partners, aligning e-commerce functionality with business requirements.
Coordinate social media, email, paid search, and digital advertising initiatives to support traffic, qualified lead generation, and revenue growth.
Guide SEO, digital content, and online reputation initiatives with internal teams and agency partners.
Optimize the digital customer journey from initial website engagement through lead capture, online purchasing, and CRM interactions.
Collaborate with the Marketing Systems Specialist on CRM integration, lead routing, and automated customer communications.
Evaluate and implement approved AI-enabled tools for digital content, personalization, marketing efficiency, and customer experience.
Develop and maintain a prioritized roadmap for website and e-commerce enhancements aligned with Marketing strategy and organizational objectives.
Define business requirements, project deliverables, and success measures for digital initiatives, including new locations and acquisition transitions.
Monitor website and campaign performance, including traffic, qualified leads, appointments, conversion rates, online transactions, and attributed revenue.
Use analytics, customer feedback, and testing to identify improvement opportunities and recommend strategies that support business growth.
Evaluate digital platforms and vendors, oversee agency deliverables, and coordinate implementation with internal stakeholders.
Partner with Data Analytics and Finance on performance reporting while ensuring agency accountability, website quality, and timely issue resolution.