Digital E-Commerce & Content Manager

Jollibee Support Center•West Covina, CA

About The Position

The Digital E-Commerce & Content Manager leads day-to-day management, optimization, and performance of Jollibee North America's digital commerce channels, including online ordering, catering, kiosks, e-commerce, third-party delivery, and local discovery platforms. The role owns digital content, menu and product merchandising, and the end-to-end ordering experience to support guest acquisition, conversion, digital sales growth, and a seamless omnichannel customer experience. Working within the digital strategy set by the Director of Digital Marketing & E-Commerce, the manager partners with Marketing, Operations, Digital Technology, agencies, and platform providers to execute initiatives, optimize channel performance, and maintain brand consistency. The role also collaborates with the CRM & Loyalty Manager on integrated campaigns and platform enhancements while retaining accountability for assigned digital commerce channels. The manager leads digital commerce operations and content, customer acquisition and local discovery, ordering experience and conversion, digital readiness for new restaurant openings, local store marketing, analytics and reporting, and vendor management. Responsibilities include managing menus, catalogs, pricing, availability, content, promotions, paid search, SEO, listings, third-party delivery advertising, quality assurance, and vendor deliverables and budgets. The role translates channel, campaign, and customer experience data into recommendations and coordinates with internal teams and external partners to resolve issues and improve results. The position supports marketing goals such as sales growth, profitability, accessibility, broader market reach, and marketing capabilities. It also involves cross-functional meetings, managing assigned budgets and timelines, reporting, and other related assignments. The job is for immediate placement, and applicants must be authorized to work in the USA. The work involves sitting approximately 70% of the scheduled shift and standing or walking approximately 30%; travel may be required approximately 30% of the time. The employee may need to work irregular hours or varying shifts as necessary.

Requirements

Bachelor's degree in Marketing, Communications, a related field, or equivalent course; equivalent combinations of education and experience may be considered.
At least 5 years of progressive experience in digital commerce, digital content, or digital marketing.
Hands-on experience managing website content, online ordering or e-commerce operations, product catalogs, merchandising, and promotional execution.
Experience analyzing channel and campaign performance using Google Analytics 4 (GA4) and e-commerce reporting tools, and translating findings into improvements.
Working knowledge of Search Engine Optimization (SEO), local listings, and conversion optimization.
Experience managing paid search strategy, campaign execution, and optimization in partnership with agencies.
Experience managing content management systems and commerce platforms.
Experience coordinating vendors, agencies, and cross-functional teams in a fast-paced environment with changing priorities.
Strong ownership and accountability, attention to detail, analytical and problem-solving skills, project management and organizational skills, communication and collaboration skills, sound judgment, adaptability, customer-centricity, and willingness to learn new technologies and practices.
Proficiency in Microsoft applications, including Word, Excel, PowerPoint, and Outlook; trainable in other marketing-related software.
Ability to sit for approximately 70% and stand or walk for approximately 30% of the scheduled shift.
Ability to travel approximately 30% of the time and to different locations as needed.
Ability to frequently lift, reach, pull, push, grasp, and use hands; occasionally bend or squat; and rarely climb, stoop, or kneel.
Ability to occasionally lift up to 50 pounds.
Ability to see well enough to differentiate product quality parameters, read and compose email and reports, use a computer, and respond proactively to customer feedback.
Ability to speak and hear well enough to give and receive instructions and feedback and communicate with employees, customers, and partners or suppliers.
Willingness to work irregular hours and varying work schedules as necessary.
Applicants must be authorized to work in the USA.

Nice To Haves

Familiarity with Microsoft Power BI.
Familiarity with Strapi, Olo, Bite, Shopify, Yext, or comparable content management and commerce platforms.
One to three years of experience in quick-service restaurants (QSR) or consumer packaged goods (CPG), including third-party delivery aggregator management.
Experience planning, executing, and optimizing promotions and advertising campaigns on third-party delivery platforms.
Experience managing digital projects across regional or global teams.

Responsibilities

Lead day-to-day operations, content execution, and optimization of online ordering, catering, kiosks, Jolly Merch Shop, and third-party delivery platforms.
Manage digital menus, product catalogs, pricing, availability, and merchandising across assigned channels, ensuring accuracy and brand alignment.
Plan and execute channel content, including creative development, approvals, publishing, and maintenance of website and commerce content.
Manage promotions from planning and setup through testing, launch, and optimization, coordinating with internal teams and vendors.
Lead customer acquisition and local discovery initiatives across search, local listings, and third-party delivery platforms.
Manage paid search strategy, execution, and optimization with agency partners within approved budgets.
Manage SEO and restaurant listings to improve discoverability and information accuracy, working with technology teams on technical enhancements.
Monitor online reviews and coordinate customer issue escalation with Brand Marketing and Customer Experience in accordance with company guidelines.
Manage promotional and advertising strategy and execution across third-party delivery platforms.
Continuously optimize the digital ordering experience to improve conversion, average order value, customer satisfaction, and digital sales performance.
Identify and prioritize improvements to product discovery, navigation, and checkout using analytics, customer insights, and testing.
Manage quality assurance and coordinate resolution of ordering and platform issues with internal teams and vendors.
Partner with the CRM & Loyalty Manager and Digital Technology on shared infrastructure changes to maintain consistent ordering experiences across channels.
Lead digital commerce readiness for new restaurant openings, coordinating channel activation and validating menus, ordering, listings, and content before launch.
Support local store marketing through localized digital content, promotional assets, landing pages, QR Codes, and campaign tracking.
Deliver regular and ad hoc reporting and translate channel, campaign, and customer experience data into business recommendations.
Partner with agencies and technology teams to maintain accurate tracking, measurement, and reporting.
Manage assigned vendor deliverables, service performance, invoice validation, and budget tracking; escalate variances to the Director of Digital Marketing.
Collaborate and initiate meetings with cross-functional partners, internal support functions, and external clients to achieve project outcomes.
Manage allocated project, brand, unit, or department budgets and significant timelines and deliverables.
Perform other marketing-related and assigned tasks, including administrative duties and preparation of plans, budgets, and management reports.