E-Commerce & Digital Brand Manager

VirtDrop•New York, NY

1d•Remote

About The Position

The E-Commerce & Digital Brand Manager will manage, maintain, and continuously improve Gernie NYC’s Shopify storefront and email marketing activities. The role combines Shopify management, e-commerce operations, visual merchandising, website optimization, email marketing, practical graphic design, and performance analysis. The manager is expected to independently handle day-to-day work, maintain the brand’s premium aesthetic, and improve the shopping experience, customer engagement, and sales through proactive, data-informed decisions. The role includes managing product listings, collections, navigation, storefront functionality, layouts, and promotional placements; creating and adapting digital creative assets; and managing Klaviyo campaigns, automated flows, segmentation, and performance optimization. The manager will monitor Shopify and email marketing metrics, analyze the customer journey, identify friction points and opportunities, implement appropriate improvements, and communicate actionable insights to leadership. They will collaborate with leadership on larger creative and strategic initiatives while exercising independence over routine operational, merchandising, and marketing decisions. Success means maintaining a polished, accurate, and cohesive storefront, consistently improving the customer experience and conversion performance, and independently managing email campaigns and automations. The position is offered through VirtDrop, which connects remote professionals from Latin America with U.S. companies. Work is 100% remote. The listed offerings apply once matched with a client.

Requirements

Proven experience managing and maintaining a Shopify e-commerce store.
Strong understanding of Shopify functionality, product management, collections, themes, and storefront customization.
Experience with visual merchandising, website presentation, and e-commerce user experience.
Practical graphic design skills using Canva, Adobe Photoshop, or similar tools.
Experience creating and editing website banners, promotional graphics, and email marketing visuals.
Hands-on Klaviyo experience, including campaign planning and execution, email template creation, automated flows, and customer segmentation.
Ability to independently manage email marketing activities and identify opportunities to improve engagement and sales.
Strong understanding of Shopify analytics and e-commerce performance metrics.
Ability to analyze website and campaign performance and translate insights into actionable improvements.
Experience with conversion rate optimization and customer journey improvement.
Strong understanding of premium brand aesthetics, visual consistency, and digital presentation.
Excellent attention to detail and ability to maintain high standards across the website and marketing communications.
Proactive, independent, and solution-oriented approach to work.
Strong organizational and time-management skills, including the ability to manage multiple priorities.
Excellent written and verbal communication skills.
Ability to make day-to-day decisions independently while collaborating effectively on broader business objectives.

Nice To Haves

Experience with men’s fashion, footwear, accessories, luxury, or premium lifestyle brands.
Experience managing a direct-to-consumer (DTC) e-commerce brand.
Experience developing and optimizing email marketing strategies for an e-commerce business.
Familiarity with A/B testing, conversion rate optimization, and e-commerce performance analytics.
Experience improving Shopify themes, layouts, and storefront design.
Understanding of customer journey optimization and online merchandising strategies.
Experience supporting seasonal promotions, product launches, customer retention initiatives, and email marketing campaigns.

Responsibilities

Manage day-to-day operations of the Shopify storefront and keep it accurate, functional, visually appealing, and up to date.
Create, update, and optimize product listings, including descriptions, images, pricing, and product details.
Maintain product collections, categories, navigation, and site structure.
Monitor storefront functionality, troubleshoot issues, and coordinate additional technical support when necessary.
Implement website updates, layout adjustments, merchandising improvements, and usability enhancements.
Maintain a consistent premium visual identity and improve product presentation, visual hierarchy, navigation, and product discoverability.
Manage promotional placements, featured products, and seasonal merchandising updates.
Create, edit, resize, and optimize website banners, promotional graphics, email visuals, and other digital creative assets using tools such as Canva or Adobe Photoshop.
Plan, create, schedule, and execute Klaviyo email campaigns aligned with launches, promotions, seasonal initiatives, and business objectives.
Build, manage, and optimize automated email flows, including welcome sequences, abandoned-cart reminders, post-purchase communications, and re-engagement campaigns.
Manage customer segmentation and audience targeting for relevant, personalized communications.
Monitor email campaign performance, including open rates, click-through rates, conversions, and revenue; test and optimize campaigns to improve engagement, retention, and sales.
Monitor Shopify analytics and e-commerce metrics, including conversion rate, traffic, sales, average order value, and product performance.
Analyze customer behavior and the shopping journey to identify friction points and opportunities to improve conversions and customer experience.
Use performance data to evaluate website changes, promotions, merchandising, and email initiatives; communicate meaningful insights and actionable recommendations to leadership.
Stay informed about e-commerce best practices and trends relevant to premium fashion, footwear, and accessories.
Take ownership of continuous improvement, proactively identify issues and opportunities, recommend solutions, and make routine decisions independently.
Collaborate with leadership on larger creative and strategic initiatives while maintaining high standards of quality, accuracy, and attention to detail.