Digital Commerce Manager - Lowe's

Sherwin-Williams • Davidson, NC

3d • $98,935 - $126,963 • Onsite

About The Position

The Digital Commerce Manager at Sherwin-Williams is responsible for omni-channel strategy and initiatives that drive sales of brands including Valspar, Minwax, Krylon, and Purdy across Lowe’s digital platforms. The role builds, expands, and optimizes product categories, consumer experiences, and operational processes to drive traffic, conversion, basket size, and customer satisfaction. The position is based at the Davidson, North Carolina office and is not remote or hybrid. It reports to a Senior Manager and leads 1–3 direct reports, internal team members, and/or agency partners focused on the digital shelf, data enrichment, and content optimization or syndication.

The role works with Lowe’s and internal cross-functional teams to develop online sales strategies, support retailer digital properties, manage product presentation and brand performance, and improve omni-fulfillment capabilities. It analyzes competitive information, consumer research, financial data, and performance metrics to identify opportunities and guide business decisions. The position includes contact with employees and access to confidential or proprietary information; a criminal history review may be conducted.

Sherwin-Williams describes a range of potential benefits covering retirement, health care, well-being, and commuting, with eligibility and offerings available through its candidate benefits site. Compensation is determined based on factors such as skills, experience, training, licensure, certifications, and business needs; no wage range is provided in the supplied posting.

Requirements

• Bachelor’s degree in business, marketing, communications, or technology.
• At least 4 years of experience in sales, marketing, merchandising, or online category management.
• Exceptional verbal and written communication and presentation skills.
• Demonstrated ability to synthesize multiple sources of input, including data, business stakeholders, client research, and design, and arrive at high-quality decisions.

Nice To Haves

• At least 2 years of ecommerce experience.
• Experience leading complex cross-functional initiatives at large companies.
• Retailer online sales experience.
• Merchandising or sales and P&L management experience.
• Expert knowledge of e-retailer ecommerce processes, technologies, operations, SEM, and SEO.
• Excellent internal and external customer service orientation.
• Exposure to managing employees and owning agency relationships.

Responsibilities

• Partner with the Senior Manager to set and champion the vision for online sales in responsible categories on lowes.com and Lowe’s digital channels.
• Develop and execute go-to-market strategies for retailer digital properties to present products and brands across the consumer journey.
• Serve as the primary point of contact for issues concerning online SKU presentation and brand performance on lowes.com for assigned categories.
• Drive growth in omni-fulfillment methods on lowes.com, including Buy Online, Pick-up In-Store (BOPUIS), Special Order Sales (SOS), and Direct Fulfillment Centers (DFC).
• Manage relationships with the Retailer.com Online Merchant, Digital Category Optimization, IT, and Project Management.
• Build strategic plans and lead presentations for Online Product Category Line Reviews.
• Conduct competitive intelligence, consumer research, financial analysis, and business planning to identify opportunities and make recommendations to the Online leadership team.
• Create presentations and convey complex concepts compellingly.
• Manage the digital shelf, including content quality, data integrity, user flow, and SEO; oversee Ratings & Reviews sampling programs.
• Partner with retailer teams to maximize capabilities and inform future roadmaps.
• Build cross-functional relationships across Sales, Brand, Product Marketing, Digital, and Retail Partner teams to improve omni-channel experiences and grow sales.
• Identify KPIs, track performance metrics, analyze data, and translate findings into actionable insights for business strategies and decisions.
• Lead 1–3 direct reports, internal team members, and/or agency partners focused on the digital shelf, data enrichment, and content optimization or syndication.
• Partner with sales and merchant teams to develop an online promotional planning strategy.
• Coordinate with digital commerce managers, Finance, Supply Chain, IT, Sales, Channel, and Brand to align processes, methods, data sources, and content, and to resolve impediments.
• Lead shared Digital Commerce team initiatives.

Benefits

• The company describes benefits related to retirement, health care, total well-being, and commuting; specific offerings and eligibility are available through the candidate benefits site.
• The company describes opportunities to learn, develop new skills, and grow professionally.
• The company describes an inclusive team and a commitment to its communities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager