Digital Commerce Senior Manager

Procter & Gamble
•$125,700 - $157,100

About The Position

The PHC Digital Commerce Senior Manager leads the digital commerce strategy and growth agenda for ZzzQuil/PureZzzs, Nervive, PainQuil, and VapoFreeze across Amazon, Walmart, Target, Instacart, DoorDash, and other priority digital commerce platforms. The role translates consumer, customer, competitive, media, content, and performance insights into strategies that accelerate profitable sales and share growth. It operates with significant autonomy and leads through influence across Brand, Sales/Customer Teams, Media, Analytics, Finance, Supply Chain, IT, agencies, and external partners. The position owns the P&G Personal Health Care Growth Pillar’s digital commerce sales growth agenda, leads integrated paid and organic search and retail media strategy, and stewards investments, KPIs, measurement, and optimization. It also defines the digital shelf and eContent strategy, leads content development and testing, and establishes workflows, standards, and agency accountability. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise. The role is full-time. The listed starting salary range is $125,700 to $157,100 per year.

Requirements

  • Strong analytical and commercial judgment, with the ability to turn complex data into clear insights, recommendations, and investment choices.
  • Strong understanding of major retailer and marketplace ecosystems, particularly Amazon, Walmart, Target, Instacart, and DoorDash, including search, retail media, content, assortment, availability, and performance measurement.
  • Ability to move effectively between strategic leadership and technical or executional detail.
  • Demonstrated success leading complex initiatives through influence across multifunctional teams and external partners.
  • Strong communication skills, including the ability to develop compelling briefs, recommendations, and leadership-ready business narratives.
  • Ability to operate autonomously, manage competing priorities, and drive accountability in a matrixed organization.
  • Strong stewardship mindset across budgets, governance, compliance, agencies, and vendor relationships.
  • Bachelor’s degree or equivalent practical experience in marketing, business, analytics, eCommerce, or a related field.

Nice To Haves

  • Demonstrated experience delivering business results in digital commerce, eCommerce, retail media, customer marketing, brand/media, digital shelf, or a related discipline.
  • Experience in CPG, consumer healthcare, OTC, wellness, retail, or a similarly complex consumer business.
  • Experience with Amazon Ads, Walmart Connect, Target Roundel, or comparable retail media networks.
  • Familiarity with Amazon Vendor/Seller Central, retailer analytics, digital shelf measurement, and content syndication platforms.
  • Experience managing agencies, technology partners, retailers, distributors, or other external partners.

Responsibilities

  • Own the PHC Growth Pillar digital commerce sales growth agenda and identify opportunities and barriers across the consumer path to purchase.
  • Translate sales, share, profitability, availability, traffic, search, conversion, assortment, competitive, and third-party marketplace data into business priorities.
  • Lead digital commerce brand-superiority assessments and integrate commerce opportunities into brand strategies, innovation, launches, and customer plans.
  • Serve as the Growth Pillar’s digital commerce expert and align multifunctional teams around priorities, decisions, and action plans.
  • Lead integrated paid and organic search strategy, including keyword, audience, SKU, assortment, and retailer priorities.
  • Develop briefs connecting consumer insights, search behavior, brand strategy, content, and retail media activation.
  • Steward retail media investments, KPIs, measurement, and optimization to improve incremental growth, efficiency, and profitability.
  • Lead a test-and-learn agenda across search, audiences, content, placements, and emerging commerce-media capabilities.
  • Connect retail media with broader brand media, customer plans, and full-funnel consumer engagement.
  • Define digital shelf and eContent strategy to ensure content is consumer-relevant, competitively superior, platform-optimized, accurate, and compliant.
  • Lead content development from brief through deployment in partnership with Brand teams, agencies, customer teams, and external partners.
  • Own testing, measurement, and optimization of product detail pages and commerce content to improve discoverability and conversion.
  • Establish workflows, standards, and agency accountability to improve speed, quality, and execution.

Benefits

  • Total rewards include salary, bonus (if applicable), and benefits.
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