Digital Commerce Channel Manager

Red Wing Shoe Company•Red Wing, MN

12h•$91,000 - $122,800•Hybrid

About The Position

The Digital Commerce Channel Manager drives the growth, profitability, and performance of Red Wing Shoe Company’s digital commerce channels, including direct-to-consumer eCommerce, B2B2C, and B2B online ordering platforms. The role uses customer, sales, inventory, and digital analytics data to optimize product assortment, improve the customer experience, and meet revenue and margin objectives. This position partners with Marketing, Demand Planning, Product, Finance, Technology, Analytics, Sales, and Customer Experience teams to align digital commerce strategies with enterprise objectives. It identifies opportunities to improve channel performance, customer engagement, and operational effectiveness while delivering a premium digital experience. The role follows a hybrid work model, with remote flexibility and in-office collaboration in Red Wing, Minnesota, on Tuesdays and Wednesdays. Candidates must live within commuting distance of Red Wing at the time of hire. Occasional additional office days may be needed for important events or business needs. Occasional travel for sales meetings, conferences, training, or business planning is typically up to twice per year.

Requirements

At least 5 years of experience managing digital commerce, eCommerce, online merchandising, or related digital business functions.
At least 2 years of experience owning or influencing revenue, profitability, KPIs, forecasting, or business performance metrics.
Experience with website merchandising, content management systems, digital marketing initiatives, and web analytics platforms.
Demonstrated success working cross-functionally with multiple stakeholders and competing priorities.
Strong understanding of eCommerce operations, online merchandising, customer journeys, and digital commerce best practices.
Ability to analyze complex data from multiple sources and turn findings into actionable business recommendations.
Experience managing and interpreting KPIs such as revenue, conversion rate, average order value, traffic, and margin.
Knowledge of web analytics tools such as Google Analytics, Contentsquare, or similar platforms.
Strong project management skills and ability to lead initiatives from planning through execution and delivery.
Ability to influence and collaborate across functions without direct authority.
Excellent verbal, written, and presentation communication skills, with the ability to tailor messaging to different audiences.
Ability to prioritize effectively, manage competing demands, and adapt in a fast-paced environment.
Continuous improvement mindset and ability to identify opportunities for innovation, process optimization, and customer experience enhancements.

Nice To Haves

Bachelor’s degree in Business, Marketing, eCommerce, Merchandising, Analytics, or a related field.
Experience with Salesforce Commerce Cloud or similar digital commerce platforms.

Responsibilities

Develop and execute digital commerce strategies to drive revenue growth, profitability, customer acquisition, conversion, and retention across eCommerce and online ordering platforms.
Partner with business leaders to establish annual sales, margin, and performance objectives; monitor results; and recommend actions to achieve business goals.
Collaborate with Brand and Marketing teams on go-to-market strategies, promotional plans, and customer communications that support commercial objectives and optimize return on investment.
Partner with Demand Planning, Merchandising, and Product teams to optimize assortment strategies, inventory availability, and forecasting accuracy using digital commerce insights and performance data.
Support website merchandising and content deployment processes, including execution of product launches, promotions, campaigns, and content updates.
Monitor, analyze, and report on channel performance metrics; identify trends, opportunities, and risks; and translate insights into actionable business recommendations.
Lead monthly business reviews and communicate channel performance, key performance indicators, strategic initiatives, and recommendations to stakeholders.
Partner with Digital Commerce, Technology, and Analytics teams to identify and implement platform enhancements, process improvements, and emerging capabilities.
Build cross-functional partnerships across Retail, Sales, Product, Marketing, Customer Experience, Operations, and Technology to support alignment and a seamless omnichannel customer experience.