Manager, Digital Commerce & Experience (DTC)

Outdoor Cap Company•Bentonville, AR

About The Position

The Manager, Digital Commerce & Experience oversees the professional execution and delivery of owned-channel campaigns and customer flows across B2C and B2B. The role supports digital merchandising across the company’s digital properties and manages the customer service team and JUNK Garage retail room experience. It supports marketing strategy and business goals related to revenue, CPA, and ROAS, and reviews existing technologies, processes, and customer flows to recommend optimizations. The manager works with stakeholders to plan, execute, and manage digital marketing for JUNK Brands, Outdoor Cap, and Legendary Headwear, including SEO, site merchandising, and the email service provider (ESP). The role oversees web operations, owned digital marketing channels, email strategy and reporting, conversion-rate optimization, and SEO/SEM objectives. In collaboration with marketing and creative leaders, the manager develops and executes digital strategies and campaigns to build enterprise brand awareness.

Requirements

Experience is required; no minimum number of years is specified.
Strong understanding of digital marketing principles and best practices.
Proficiency with digital marketing tools, including Google Analytics, social media dashboards, and CRM systems.
Excellent analytical and data interpretation skills.
Awareness of current digital marketing trends and emerging technologies.
Competent use of Google Workspace, including Docs, Sheets, and Slides.
Ability to open, convert, and use Microsoft Office applications, including Word, Excel, and PowerPoint (O365).
Strong writing skills and ability to follow branding guidelines and direction for team members.
Exceptional written and verbal communication skills.
Ability to thrive in a fast-paced work environment while managing multiple projects.
Ability to work well in an open, collaborative team environment.
Excellent time management, organization, and multitasking skills, with a strong sense of personal accountability.
Ability to set goals and execute under rigid deadlines.
Ability to remain seated and stationary for 80% of the day and occasionally reach, bend, and move around the office to access files and products.
Close visual acuity to perform computer tasks and operate office machinery; ability to visually differentiate colors.
Ability to move 10–20 pounds occasionally throughout the day.
Ability to hear a phone ring.
Frequent communication with internal and external customers and ability to exchange information clearly and accurately.

Nice To Haves

A degree is preferred but not required.
Some travel may be possible (10–20%), but it is not required.

Responsibilities

Oversee B2C and B2B web operations, including marketing assets, testing, analysis, and continuous improvement.
Drive the conversion-rate optimization testing roadmap and oversee efforts to improve the customer site experience and conversion rate.
Own direct, owned digital marketing channels, including email database marketing, SMS, push notifications, and industry database marketing.
Develop strategy and reporting for JUNK, Outdoor Cap, and Legendary ecommerce, custom, and wholesale email marketing.
Work with the Marketing Coordinator and marketing operations team to execute direct marketing.
Oversee the customer service team and the JUNK Garage retail room experience and customer interactions.
Ensure SEO and SEM business objectives are met and manage the SEO agency relationship to support timely delivery and execution.
Collaborate with the Head of Marketing, B2C and B2B Marketing Operations leaders, Creative Director, and Marketing Leads to develop and execute digital marketing strategies and tactics across channels.
Work with marketing and creative stakeholders to assign work, develop timelines, and deliver products on time and in full.
Assist in conceptualizing campaigns and advertising that create a consistent, cohesive brand message tailored to the channels used.
Stay current on digital marketing trends and owned-channel tactics through industry sources, webinars, consumer research, and product demonstrations.
Review existing technologies, processes, and customer flows and recommend optimizations.