Manager, Digital Commerce & Experience (DTC)

Outdoor Cap Company • Bentonville, AR

8d

About The Position

The Digital Commerce & Experience Manager oversees the execution and delivery of owned-channel campaigns and flows across B2C and B2B, supports digital merchandising across digital properties, and manages the customer service team and retail room experience. The role supports marketing strategy and business goals related to revenue, CPA, and ROAS, and reviews existing technologies, processes, and customer flows to recommend optimizations.

The manager works with stakeholders to plan, execute, and manage digital marketing for JUNK Brands, Outdoor Cap, and Legendary Headwear, including SEO, site merchandising, and the ESP. The position oversees B2C and B2B web operations, owned digital marketing channels, ecommerce and wholesale email strategy and reporting, conversion optimization, and SEO/SEM objectives. It also collaborates with marketing and creative leaders on brand awareness, campaign planning, timelines, and delivery.

Requirements

• Strong understanding of digital marketing principles and best practices.
• Proficiency with digital marketing tools, including Google Analytics, social media dashboards, and CRM systems.
• Strong analytical and data interpretation skills.
• Awareness of current digital marketing trends and emerging technologies.
• Competent use of Google Workspace, including Docs, Sheets, and Slides.
• Ability to open, convert, and use Microsoft Office Suite, including Word, Excel, and PowerPoint (O365).
• Ability to thrive in a fast-paced environment while managing multiple projects.
• Excellent writing skills and ability to follow branding guidelines and direction for team members.
• Exceptional written and verbal communication skills.
• Ability to work well in an open, collaborative team environment.
• Strong time management, organization, multitasking, and personal accountability.
• Ability to set goals and execute under rigid deadlines.
• Experience required; a degree is not required.
• Ability to remain seated for 80% of the day and occasionally reach, bend, and move around the office to access files and products.
• Close visual acuity to perform computer tasks and operate office machinery.
• Ability to communicate clearly and exchange accurate information with internal and external customers.
• Ability to occasionally move 10–20 lbs.
• Ability to hear a phone ring and visually differentiate colors.

Nice To Haves

• A degree is preferred but not required.
• Some travel may be possible (10–20%), but is not required.

Responsibilities

• Oversee B2C and B2B web operations, including marketing assets, testing, analysis, and continuous improvement.
• Drive the conversion rate optimization testing roadmap and oversee improvements to the customer site experience and conversion rate.
• Own digital direct marketing channels, including email database marketing, SMS, push notifications, and industry database marketing.
• Develop strategy and reporting for JUNK, Outdoor Cap, and Legendary ecommerce, custom, and wholesale email marketing, and work with the Marketing Coordinator and marketing operations team on execution.
• Oversee the customer service team and the JUNK Garage retail room experience and customer interactions.
• Ensure SEO and SEM business objectives are met and manage the SEO agency relationship to support on-time delivery and execution.
• Collaborate with the Head of Marketing, B2C and B2B Marketing Operations Leaders, Creative Director, and Marketing Leads to develop and execute digital marketing strategies and tactics that build enterprise brand awareness.
• Coordinate work assignments and timelines with marketing and creative stakeholders to deliver products on time and in full.
• Assist in conceptualizing campaigns and advertising that create consistent, cohesive brand messages tailored to their execution channels.
• Stay current on owned-channel digital marketing trends and tactical execution through industry sources, webinars, consumer research, and product demonstrations.
• Support digital merchandising across digital properties and review existing technologies, processes, and customer flows to recommend optimizations.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed