Manager, Digital Experience & E-Commerce

Everstory Partners•Altamonte Springs, FL

8d•Onsite

About The Position

The Digital Experience & E-Commerce Manager oversees the management, performance, and continuous improvement of Everstory Partners’ websites and digital customer experience. The role optimizes website functionality, customer engagement, and lead generation while developing e-commerce capabilities to improve conversion rates and online revenue. Working with Marketing, Data Analytics, Sales, Operations, IT, and external partners, the manager leads digital initiatives, coordinates website enhancements, and uses analytics and emerging technologies to improve customer experience, operational efficiency, and business performance. The position manages website content and functionality, digital merchandising, online purchasing experiences, digital marketing coordination, SEO, customer journeys, CRM integration, and approved AI-enabled tools. It also develops a roadmap for website and e-commerce improvements, monitors performance, defines project requirements and success measures, evaluates platforms and vendors, and coordinates implementations. This is a fully onsite, Monday-through-Friday role at Everstory Partners’ Support Center in the Altamonte Springs, Florida area.

Requirements

Bachelor’s degree in Marketing, Business, E-commerce, or a related field preferred, or equivalent relevant experience.
At least five years of experience in website management, digital marketing, or e-commerce, with demonstrated success improving website performance, customer engagement, and conversion rates.
Hands-on e-commerce experience, including digital merchandising, product or service listings, pricing presentation, online purchasing processes, and revenue optimization.
Proficiency with website content management systems and e-commerce platforms such as WordPress, Shopify, or comparable technologies.
Experience with website analytics, SEO, digital marketing performance, and conversion optimization tools.
Google Analytics 4 experience required.
Familiarity with CRM systems, marketing automation, and AI-enabled tools supporting digital engagement, lead generation, and operational efficiency.
Demonstrated ability to manage digital projects, define business requirements, coordinate technical implementations, and oversee external agencies or vendors.
Strong analytical, organizational, communication, and problem-solving skills; ability to manage competing priorities, work independently, and collaborate across departments.
Ability to maintain accuracy, professionalism, empathy, and discretion in customer-facing digital experiences, particularly when communicating sensitive information.
Valid driver’s license.
Customer focus, compassion, and adherence to ethics and values.
Functional and technical skills, business acumen, planning, drive for results, and process management.

Nice To Haves

Looker Studio, ReviewTrackers, and Sprout Social experience.
HubSpot experience.
Experience supporting multi-location or multi-brand organizations.
Bachelor’s degree in Marketing, Business, E-commerce, or a related field (if not substituted by equivalent relevant experience).

Responsibilities

Oversee day-to-day management, maintenance, and continuous improvement of websites, ensuring content, imagery, pricing, and product and service information are accurate.
Optimize website navigation, mobile usability, landing pages, and inquiry forms to improve customer experience, lead generation, and conversion rates.
Plan and implement e-commerce capabilities, including product and service listings, online purchasing, order processing, and tracking.
Manage digital merchandising, pricing visibility, and checkout experiences to improve online transactions and revenue.
Coordinate website enhancements with Sales, Operations, IT, and agency partners, aligning functionality with business requirements.
Coordinate social media, email, paid search, and digital advertising initiatives to support traffic, qualified leads, and revenue growth.
Guide SEO, digital content, and online reputation initiatives with internal teams and agency partners.
Optimize the digital customer journey from website engagement through lead capture, online purchasing, and CRM interactions.
Collaborate with the Marketing Systems Specialist on CRM integration, lead routing, and automated customer communications.
Evaluate and implement approved AI-enabled tools to improve digital content, personalization, marketing efficiency, and customer experience.
Develop and maintain a prioritized roadmap for website and e-commerce enhancements aligned with Marketing strategy and organizational objectives.
Define business requirements, deliverables, and success measures for digital initiatives, including new locations and acquisition transitions.
Monitor website and campaign performance, including traffic, qualified leads, appointments, conversion rates, online transactions, and attributed revenue.
Use analytics, customer feedback, and testing to identify improvement opportunities and recommend business-growth strategies.
Evaluate digital platforms and vendors, oversee agency deliverables, and coordinate implementation with internal stakeholders.
Partner with Data Analytics and Finance on performance reporting while ensuring agency accountability, website quality, and timely issue resolution.