Senior Manager, Demand Marketing
About The Position
Cloudflare’s Americas Marketing Team is seeking a Demand & Field Marketing Leader to partner with the US Major Accounts segment. Working with sales leadership, sales operations, partner marketing, and go-to-market counterparts, this person will design and drive pipeline-generation programs, events, and account-focused marketing that support pipeline creation and closed-won bookings across Global 2000 accounts. The role leads Majors Demand Marketing, using historical performance, data analytics, and intent intelligence to develop quarterly strategies and drive growth. It has end-to-end responsibility for a comprehensive omnichannel marketing approach for US Major Accounts, including hosted field events, account-based marketing (ABM), VIP and C-level executive events, and strategic input into full-funnel digital programs such as paid search and social, webinars, and web strategy. The role is remote in the United States; recommended locations include New York City, Atlanta, Austin, and the San Francisco Bay Area.
Requirements
- At least 10 years of experience in enterprise B2B field marketing, demand generation, or account-based marketing at a technology organization with $1B or more in revenue.
- At least 5 years of field marketing experience.
- Track record supporting sales teams focused on Global 2000 or Fortune 1000 enterprise accounts and driving quantifiable pipeline and conversion.
- Experience with full-funnel digital strategy and paid and earned media.
- Advanced skills with enterprise CRM systems such as Salesforce, analytics platforms, and ABM or intent intelligence platforms such as 6sense or Demandbase.
- Thorough knowledge of enterprise lead-management processes, revenue attribution models, and marketing SLAs.
- Demonstrated budget management, financial accountability, and ROI optimization.
- Strong cross-functional collaboration skills and ability to build relationships and work effectively across organizational boundaries.
- BA/BS degree in Marketing, Business, Communications, Engineering, or a related field.
Nice To Haves
- Experience in cybersecurity, cloud, or networking is preferred.
Responsibilities
- Develop and execute multichannel marketing plans aligned with US Major Accounts sales and pipeline targets; own budget management, execution, and reporting.
- Partner with enterprise sales leaders, account executives, and BDR leadership to establish shared SLAs, conduct joint pipeline reviews, and equip sellers with high-converting account engagement programs.
- Direct enterprise-focused digital marketing strategy with the Digital Marketing team, including LinkedIn advertising, programmatic display, and executive webinar series to capture, engage, and nurture high-intent enterprise accounts.
- Develop opportunistic 1:1 ABM strategies for strategic accounts within Majors.
- Lead strategy, budget, vendor management, and execution for high-touch field programs, including C-suite dinners and regional roundtables.
- Coordinate with Partner Marketing on co-marketing initiatives and strategic partner marketing plans.
Benefits
- Equity plan participation
- Medical/Rx insurance
- Dental insurance
- Vision insurance
- Flexible spending accounts
- Commuter spending accounts
- Fertility and family-forming benefits
- On-demand mental health support and Employee Assistance Program
- Global travel medical insurance
- Short- and long-term disability insurance
- Life and accident insurance
- 401(k) retirement savings plan
- Employee stock participation plan
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
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What This Job Offers
Job Type
Full-time
Career Level
Senior
