Senior Director, Growth & Demand Marketing
About The Position
Wrike is seeking a US-remote Senior Director, Growth & Demand Marketing to lead its global demand generation engine, scale high-impact account-based marketing (ABM) programs, and grow enterprise pipeline. This strategic leadership role owns integrated campaigns, field marketing, ABM, and events, and serves as the principal architect of buyer-journey-driven marketing strategies that position Wrike as an essential collaborative work management system of record. The role partners closely with Sales VPs, Sales Development, Product Marketing, Paid Digital, Content, and Creative teams. It uses advanced AI tools and pragmatic marketing frameworks to address pipeline challenges, improve campaign execution and personalization, and support top-line revenue growth. The position also leads and develops a team across Demand Generation, ABM, and Events, while establishing measurement practices and optimizing demand-generation performance.
Requirements
- 10+ years of progressive B2B demand generation and growth marketing leadership experience at a SaaS organization.
- Deep expertise in buyer journey mapping, lead management frameworks, pipeline acceleration, and pragmatic marketing methodologies.
- Proven experience running lifecycle marketing, email marketing, webinars, digital marketing, content syndication, and enterprise integrated campaigns.
- Ability to work across a 2–3 year strategic horizon while remaining grounded in execution and campaign details.
- Track record of strategic alignment with enterprise sales leaders, field teams, and executive stakeholders to drive revenue.
- Mastery of marketing automation platforms such as Marketo, Eloqua, or Pardot, CRM tools, and demand-generation measurement frameworks.
- BA/BS degree or equivalent professional experience.
Nice To Haves
- Familiarity with 6sense and its use for account prioritization, audience targeting, and integrated campaigns.
- Experience marketing to complex enterprise buying committees, including Marketing, PMO, Professional Services, and IT.
- Demonstrated success building tailored, high-touch ABM campaigns and managing high-impact corporate or field events that deliver measurable pipeline ROI.
- Hands-on experience identifying and adopting advanced AI tools and automated workflows to improve marketing productivity and scale demand programs.
- Experience coaching and developing marketing talent, building succession pipelines, and fostering an inclusive, high-performance team culture.
Responsibilities
- Develop and optimize targeted, multichannel B2B marketing programs, campaigns, and high-touch ABM initiatives to generate and accelerate enterprise pipeline and bookings.
- Oversee the events portfolio, including the Collaborate conference, networking events, and industry trade shows, integrating events with sales follow-up to nurture leads toward closed-won business.
- Partner with Sales VPs and Sales Development to create vertical-specific campaigns and account-level strategies that maximize pipeline ROI.
- Establish campaign measurement frameworks, define campaign KPIs, optimize funnel performance, and enforce lead lifecycle and follow-up best practices.
- Improve team operational efficiency by leveraging Wrike workflows and adopting AI tools to scale campaign execution, personalization, and demand-generation strategies.
- Lead, mentor, and develop a high-performing team spanning Demand Generation, ABM, and Events, fostering innovation, experimentation, and cross-functional collaboration.
Benefits
- Flexible Time Off (FTO)
- Company 401(k) match
- Parental leave: 18 weeks maternity and 4 weeks paternity
- Two volunteer days
- Medical, dental, and vision insurance for employees and dependents
- Short-term disability, long-term disability, and life insurance plans (life insurance at 2x salary, capped)
- Working from home allowance of $40 per month
- $500 working-from-home home office setup stipend
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
