Senior Vice President, Growth Marketing & Demand Generation

CCS Fundraising•Los Angeles, CA

1d•$175,000 - $200,000•Hybrid

About The Position

The Senior Vice President, Growth Marketing & Demand Generation will lead CCS Fundraising’s growth marketing platform in close partnership with the Chief Growth Officer, regional leaders, and colleagues across Sales, Marketing, Business Intelligence, and Strategy & Operations. As a member of the Growth Leadership Team, this leader will align centralized expertise in demand generation, account-based marketing, prospect intelligence, marketing operations, and campaign execution with regional and sector priorities. The role is focused on building a measurable, scalable demand-generation engine that creates qualified opportunities, strengthens pipeline and new-client acquisition, and supports the launch and growth of CCS’s technology solutions business. Success is measured by new nonprofit client partnerships, contribution to firmwide pipeline and revenue growth, and market adoption, pipeline, and sales growth for technology solutions. During the first 12 months, priorities include building a regionally embedded demand-generation engine; aligning marketing, sales, and business intelligence around shared growth targets and qualification standards; launching the go-to-market and demand-generation strategy for the technology solutions business; and strengthening attribution, reporting, KPIs, MarTech, and data foundations. The position is full-time and hybrid, may be based in or near a major CCS market with flexibility for the right leader, and requires travel of 30% per month, primarily to CCS offices in New York, Philadelphia, Chicago, and Los Angeles. The role reports to the Chief Growth Officer.

Requirements

At least 10 years of progressive marketing, growth, demand-generation, or go-to-market leadership experience, with a demonstrated record of driving new-client acquisition, pipeline, and revenue growth in B2B professional services, technology, consulting, or solutions-based organizations.
Proven success building and scaling integrated demand-generation and account-based marketing programs, including multichannel campaigns that generate and convert qualified opportunities.
Demonstrated ability to partner with sales, business development, and commercial leaders in matrixed, regional, or distributed environments to align priorities and deliver measurable growth.
Experience developing and executing go-to-market strategies for new products, services, business lines, or market offerings.
Deep expertise in marketing attribution, performance measurement, KPIs, marketing operations, MarTech, and data-driven decision-making.
Proven ability to build, develop, and scale high-performing marketing organizations, including global or offshore teams supporting demand generation and growth initiatives.
Bachelor’s degree or an equivalent combination of education and relevant professional experience.
Must be authorized to work in the United States without current or future visa sponsorship.
Must be willing to travel 30% per month.

Nice To Haves

Experience in fundraising, nonprofit, or mission-driven organizations, with exposure to K-12 Education, Higher Education, Healthcare, or Religious Organizations.
Experience leading growth through significant inflection points, particularly in high-growth, private equity-backed, acquisitive, or M&A-driven environments.
Experience launching or scaling technology, software, analytics, or data-driven solutions businesses.
Experience with HubSpot and complementary marketing automation, intent-data, predictive marketing, account intelligence, or project management platforms.
Experience working with boards, growth investors, or private equity sponsors.
MBA or other relevant advanced degree.

Responsibilities

Design, execute, and continually optimize a demand-generation engine integrated with regional Strategy & Operations teams to produce high-quality opportunities, appointments, pipeline, and revenue growth.
Own performance against growth metrics, including MQLs, SQLs, appointments, pipeline generation, and revenue contribution.
Orchestrate campaigns across channels, sectors, geographies, and buyer segments to drive new-client acquisition and expansion opportunities.
Partner with the Chief Growth Officer, regional leaders, and business development teams to align sales, marketing, and business intelligence around shared growth objectives.
Establish shared targets, service-level agreements, lead-management processes, and operating cadences to improve pipeline conversion and accelerate growth.
Define and lead the growth marketing and demand-generation strategy for CCS’s technology solutions business.
Partner with Business Intelligence, product, and regional teams on positioning, messaging, market introduction strategies, pricing inputs, launch plans, and pipeline-generation initiatives for technology solutions.
Refine go-to-market strategy across nonprofit sectors, buyer personas, service lines, and geographies; identify and prioritize high-potential growth opportunities and align resources and investment.
Partner with regional subject matter experts to strengthen market leadership and growth strategy in priority sectors, including Diocesan, Higher Education, and Healthcare.
Scale global workforce capabilities across India, Malaysia, and the Philippines to increase demand-generation capacity and support growth initiatives through a follow-the-sun operating model.
Align global resources with growth priorities and business outcomes.
Promote accountability, metrics-driven decision-making, and continuous improvement throughout the Growth Marketing organization.
Evaluate and enhance the MarTech stack, data infrastructure, and reporting capabilities as needed.
Define KPIs, attribution models, performance dashboards, and scalable processes that connect marketing activity to appointments, pipeline, revenue, and new-client acquisition.
Build, develop, and lead a high-performing Growth Marketing organization; establish its structure, hire and mentor talent, refine operating practices, and cultivate an accountable, collaborative, results-oriented culture.
Use CCS’s brand, market leadership, and proprietary insights, including the Philanthropy Pulse and Philanthropic Landscape, to generate demand, market engagement, and pipeline; ensure brand-building contributes to measurable business outcomes.