Growth and Demand Generation

Vitalize•San Francisco, CA

3d•$140,000 - $170,000•Onsite

About The Position

Vitalize is seeking its first Growth & Demand Generation hire to establish the company's demand engine from the beginning. This role will be responsible for reaching and engaging target health systems and leaders, converting marketing efforts into qualified pipeline for the business. The position involves close collaboration with Sales to identify key accounts, develop impactful campaigns, and determine effective channels and investments for driving sales. This is a hands-on role focused on rapid experimentation, performance measurement, and building a scalable growth engine.

Requirements

4+ years of experience in growth, demand generation, or B2B marketing.
A proven track record of building programs that generated measurable pipeline and revenue.
Experience marketing to enterprise buyers, particularly in complex or long sales cycles.
Experience building account-based marketing programs for a defined set of high-value accounts.
Experience managing a significant marketing budget and making investment decisions based on pipeline, conversion, and ROI.
Strong analytical skills and comfort using data to guide testing, scaling, and stopping of initiatives.
Creativity in developing new approaches to reach hard-to-access buyers.
A solid understanding of the synergy between Marketing and Sales in pipeline creation.
Ability to transition between strategic planning and hands-on execution.
A builder mentality, comfortable creating new processes and playbooks.
A bias towards experimentation, learning, and rapid execution.

Nice To Haves

Healthcare experience is a plus.
Curiosity, commercial judgment, and the ability to quickly understand customers are highly valued.

Responsibilities

Build our demand engine by developing and executing strategies for creating qualified pipeline within target health systems.
Own and execute campaigns across various channels including email, paid media, events, webinars, content, account-based marketing, and new experimental channels.
Develop and implement an account-based marketing strategy to engage executives and clinical leaders at priority health systems.
Manage and allocate the growth budget, continuously evaluating performance and reallocating investments to maximize pipeline generation and ROI.
Collaborate closely with Sales on priority accounts, buyer personas, messaging, and campaigns, maintaining a feedback loop on campaign effectiveness.
Experiment with and iterate on channels, messaging, audiences, and campaigns, using data to inform investment decisions.
Partner with Brand and Product Marketing to leverage customer outcomes, company stories, and product launches for demand generation.
Own the marketing funnel and associated metrics, tracking performance from initial touchpoint to qualified opportunity, measuring pipeline contribution and ROI, and optimizing conversion rates.
Establish scalable systems, measurement frameworks, processes, and playbooks for the growth engine.