Senior Manager, Demand Marketing
About The Position
Cloudflare’s Americas Marketing Team is seeking a demand and field marketing leader to partner with the US Major Accounts segment. Working with sales leadership, sales operations, partner marketing, and go-to-market counterparts, this role designs and drives pipeline-generation programs, events, and account-focused marketing to create pipeline and closed-won bookings across Global 2000 accounts. The role leads Majors Demand Marketing, using historical performance, data analytics, and intent intelligence to shape quarterly strategies and drive growth. It owns the end-to-end development and coordination of an omnichannel marketing approach for US Major Accounts, covering hosted field events, account-based marketing, VIP and executive-level events, and strategic input for full-funnel digital programs such as paid search and social, webinars, and web strategy.
Requirements
- At least 10 years of enterprise B2B field marketing, demand generation, or account-based marketing experience in a $1B+ technology organization.
- At least 5 years of field marketing experience.
- Proven record supporting sales teams focused on Global 2000 or Fortune 1000 enterprise accounts and driving measurable pipeline and conversion.
- Experience across full-funnel digital strategy and paid and earned media.
- Advanced skills with enterprise CRM systems such as Salesforce, analytics platforms, and ABM or intent-intelligence platforms such as 6sense and Demandbase.
- Thorough knowledge of enterprise lead-management processes, revenue attribution models, and marketing SLAs.
- Demonstrated ability to manage budgets with financial accountability and optimize ROI.
- Strong cross-functional collaboration skills and ability to build relationships and work effectively across organizational boundaries.
- BA/BS degree in Marketing, Business, Communications, Engineering, or a related field.
Nice To Haves
- Experience in cybersecurity, cloud, or networking is preferred.
- Remote location in or near NYC, Atlanta, Austin, or the San Francisco Bay Area is recommended.
Responsibilities
- Develop and execute multi-channel marketing plans aligned with US Major Accounts sales and pipeline targets; own budget management, execution, and reporting.
- Partner with enterprise sales leaders, account executives, and BDR leadership to establish shared SLAs, conduct joint pipeline reviews, and enable sellers with account engagement programs.
- Direct enterprise-focused digital marketing strategy with the Digital Marketing team, including LinkedIn advertising, programmatic display, and executive webinar series to capture, engage, and nurture high-intent enterprise accounts.
- Develop and deploy 1:1 ABM strategies opportunistically for strategic accounts within Majors.
- Lead strategy, budget, vendor management, and execution for high-touch field programs, including C-suite dinners and regional roundtables.
- Coordinate with Partner Marketing on co-marketing initiatives and strategic partner marketing plans.
- Use historical performance, data analytics, and intent intelligence to inform quarterly strategies and drive growth.
Benefits
- Medical/Rx insurance
- Dental insurance
- Vision insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility and family-forming benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
- Short- and long-term disability insurance
- Life and accident insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
- Equity plan participation
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
