Senior Manager, Data and Marketing Technology

Mod Op • Dallas, TX

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About The Position

The Senior Manager leads Mod Op’s Data and Marketing Technology team, combining data and engineering expertise with marketing domain knowledge so the team can serve clients as a marketing technology partner rather than an IT vendor. The role reports to the Mod Op leadership team and shares day-to-day leadership of the team with the existing leads.

The role includes building marketing domain knowledge across the team, leading strategy and training work, supporting client and partner conversations, and guiding the team’s use of CRM, CDP, and marketing technology platforms. The Senior Manager also mentors junior team members and helps shape the team’s positioning as a data and marketing technology team.

Requirements

• Experience leading a data, analytics, or technology team, with people management responsibility.
• Strong background in data engineering or analytics, with working knowledge of SQL and cloud data platforms.
• Working knowledge of marketing, including campaigns, customer lifecycle, and at least one marketing domain such as brand, performance, or lifecycle marketing.
• Experience with cloud data platforms such as Google Cloud and BigQuery, and back-end data work to stitch sources together.
• Experience with CRM or CDP platforms such as Salesforce, Adobe, or AJO.
• Clear communication with both technical teams and marketing stakeholders.
• SQL and advanced analytics beyond reporting queries.
• Data modeling and marketing intelligence, not only dashboards.
• Experience with Salesforce, Adobe, and AJO for campaign and customer data.
• Experience with CRM and CDP platforms used across client programs.

Nice To Haves

• Experience with Google Analytics and web-based marketing measurement.
• Experience designing training programs or capstone projects for technical teams.
• Experience engaging with external partners or local technology communities.

Responsibilities

• Share day-to-day team coverage with the other leads so leave can be taken without gaps.
• Build marketing domain knowledge across the team and lead the domain training agenda.
• Lead strategy work, including the OCM engagement, white papers, and capstone projects.
• Support client and partner conversations, including upcoming partner and prospect engagements, by connecting technical work to marketing needs.
• Guide the team on Salesforce, Adobe, AJO, and other CRM and CDP platforms.
• Mentor junior team members on campaign concepts and data-driven marketing.
• Help shape the team's positioning as a data and marketing technology team.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed