Manager Marketing and Personalization Technology

Academy•Katy, TX

1d•Onsite

About The Position

Lead the engineering capabilities that turn customer data and insights into relevant, personalized experiences across digital and marketing channels. Enable scalable personalization, journey orchestration, experimentation, and customer engagement across web, mobile, email, SMS, push, and emerging touchpoints. Connect customer data, content, offers, and decisioning technologies to create consistent experiences while supporting privacy, consent, and security requirements. Work across Adobe Experience Cloud and related technologies to establish reusable services, APIs, integrations, and engineering patterns that accelerate customer journey development and activation. Guide platform strategy and technical execution while strengthening reliability, performance, scalability, observability, and operational readiness. Lead and develop engineering teams, coordinate internal and external partners, and collaborate across Product, Marketing, Data, Analytics, Architecture, Creative, Privacy, and Security to modernize the experience technology landscape. The role works with cross-functional groups and technology partners to translate personalization, customer experience, and marketing strategies into scalable capabilities, prioritized roadmaps, trusted data activation, measurable experimentation, and secure customer experiences. It maintains internal technical ownership while aligning platform investments, architecture decisions, production support, content and experience delivery, analytics, measurement, and execution across teams and partners.

Requirements

Bachelor's degree in Computer Science, Software Engineering, Information Systems, Digital Technology, Marketing Technology, or a related field; equivalent years of relevant work experience may be considered.
7+ years in software engineering, personalization technology, digital experience engineering, marketing technology, or a related discipline.
2+ years of technical leadership, team leadership, or people management, including coaching engineers or technical leads.
Hands-on work with Adobe Experience Cloud technologies or comparable technologies.
Hands-on work with APIs, event-driven architectures, modern web and mobile architectures, SDKs, client-side and server-side integration patterns, event instrumentation, real-time data activation, and cloud-based software engineering.
Strong knowledge of personalization, recommendation, offer, next-best-action, decisioning, journey orchestration, experimentation, and experience activation capabilities.
Strong software engineering leadership skills, including automated testing, CI/CD, API design, observability, platform engineering, reliability, performance, scalability, maintainability, and technical debt management.
Working knowledge of customer identity, customer data platforms, customer profiles, audiences, consent, preferences, suppression rules, privacy requirements, and real-time customer data activation.
Ability to establish reusable engineering patterns, services, APIs, integrations, templates, and frameworks for use across channels and products.
Ability to translate personalization, customer experience, and marketing strategies into scalable technology capabilities and prioritized roadmaps.
Ability to evaluate technology options based on business value, architectural fit, scalability, security, reliability, and total cost of ownership.
Strong cross-functional communication and stakeholder management skills across Product, Marketing, Digital, Data, Architecture, Creative, Analytics, Privacy, Security, and external partners.
Ability to manage capacity, delivery commitments, dependencies, risks, and technical execution across multiple teams and partners.
Ability to coach and develop software engineers, personalization engineers, experience engineers, and technical leads.
Knowledge of AI/ML-enabled personalization, recommendations, decisioning, content optimization, and AI-assisted engineering practices.
A team-first attitude and willingness to step in where needed.
Flexible work schedule may be required to support business needs, releases, or production issues.
Regular in-office attendance is required.
Acceptable level of hearing and vision to perform job duties.
Ability to adhere to company policies and professional standards.

Nice To Haves

Relevant Adobe Experience Cloud, cloud platform, software engineering, or product or platform certifications.
Leadership of blended teams of employees, contractors, implementation partners, or vendor engineering resources.
Retail, ecommerce, loyalty, or omnichannel customer experience experience.

Responsibilities

Lead engineering capabilities for personalized customer experiences across digital and marketing channels.
Enable personalization, journey orchestration, experimentation, and customer engagement across web, mobile, email, SMS, push, and emerging touchpoints.
Connect customer data, content, offers, and decisioning technologies while supporting privacy, consent, and security requirements.
Establish reusable services, APIs, integrations, and engineering patterns for customer journey development and activation.
Guide platform strategy and technical execution, strengthening reliability, performance, scalability, observability, and operational readiness.
Lead and develop engineering teams and coordinate internal and external partners.
Collaborate with cross-functional teams to translate customer experience and marketing strategies into scalable capabilities, prioritized roadmaps, trusted data activation, and measurable experimentation.
Maintain internal technical ownership while aligning platform investments, architecture decisions, production support, content and experience delivery, analytics, measurement, and execution.
Manage capacity, delivery commitments, dependencies, risks, and technical execution across teams and partners.
Coach and develop software engineers, personalization engineers, experience engineers, and technical leads.