Senior Manager, Customer & Experiential Marketing

Jasper • ,

20d • $160,500 - $194,500 • Remote

About The Position

Jasper is hiring a Senior Manager, Customer & Experiential Marketing to build and lead customer advocacy and experience programs. The role owns Jasper’s customer story and social-proof engine end to end, drives Customer Advisory Boards, and leads the post-sale portion of the team’s scorecard, with behavior change within strategic accounts as a key leading indicator. The position focuses on program design, customer relationships, narrative judgment, and measurement; vendors, agencies, and AI support logistics and production.

The role runs the customer story pipeline from sourcing through legal and brand approval to publication; maintains a reference database; prepares customers for analyst evaluations, research, and press; and co-creates customer content across bylines, webinars, podcasts, and joint sessions. It also runs four User CABs and two Executive CABs annually with the Senior Director, and collaborates on customer on-sites, dinners, and webinars.

The Senior Manager deploys customer proof across pre-sale and post-sale programs, works with Sales, Customer Success, Product, Product Marketing, and other partners to identify customer stories and opportunities, and measures behavior change and program outcomes. This fully remote role is open to candidates anywhere in the continental U.S., reports to the Senior Director, Customer Evangelism & Community-Led Growth, and involves approximately 20–25% travel.

Requirements

• 8–12 years of experience in customer marketing, advocacy, content marketing, or communications at a B2B SaaS company, with meaningful enterprise experience.
• A portfolio of customer stories personally sourced and shepherded through enterprise legal, brand, and communications approval.
• Experience running a high-touch, executive-level in-person program such as an advisory board, customer council, or summit.
• Strong writing and editorial instincts, including the ability to interview practitioners, find a story within vague metrics, brief an agency, and improve a mediocre draft.
• Comfort engaging senior stakeholders, from CMO-level customers to company executives.
• An AI-forward operating style, including use of AI to reduce production work and a point of view on where it is and is not useful.
• Measurement fluency with cohort comparisons, usage data, and attribution, and a preference for leading indicators over vanity metrics.
• Cross-functional credibility with Sales and Customer Success, and the ability to influence without authority over the accounts involved.

Nice To Haves

• Familiarity with the martech or AI category.
• Experience with analyst relations.

Responsibilities

• Own the customer story pipeline from sourcing through legal and brand approval to publication, targeting four published stories per quarter and a growing bench of referenceable accounts.
• Maintain the reference database and process so Sales and Customer Success can identify customers by use case, industry, and outcome.
• Recruit, brief, and prepare customers for analyst evaluations, research, and press, beginning with the Forrester Wave™ for Content Creation and Optimization Solutions.
• Use AI to streamline production, including first drafts, transcript synthesis, and asset variants, while applying judgment to narrative, accuracy, and business outcomes.
• Own the customer byline, webinar, podcast, and joint-session calendar, and partner with Content & Comms and its agency bench to publish on schedule.
• Provide customer insights and story material to the team responsible for the community hub and self-paced learning.
• Run four User CABs and two Executive CABs annually with the Senior Director, including session design, run-of-show, speaker recruitment and preparation, content, and post-event story and asset capture.
• Design programming for 30–40 practitioners from Top 100 and strategic accounts, with Product and Product Marketing contributing sessions rather than pitches.
• Develop programming for customer on-site workshops with Customer Success, and content for trends dinners and customer webinars with the Manager, Experiential & Account-Based Marketing.
• Own how proof assets and referenceable champions are used across pre-sale and post-sale programs and the enterprise sales motion.
• Build cross-pollination into experiential programs so each event brings a customer voice into a prospect conversation or a late-stage prospect into a customer moment.
• Work with Customer Success and Forward Deployed Engineers and Managers to identify notable account activity before it becomes a renewal conversation.
• Measure attendee product behavior change at 90 days and pre/post usage deltas.
• Report quarterly on Top 100 coverage and stakeholder depth, GRR against matched untouched cohorts, sourced expansion and services pipeline, and advocacy conversion.
• Partner with Marketing Ops and RevOps to make the scorecard reportable and own advocacy-side definitions.

Benefits

• Comprehensive health, dental, and vision coverage beginning on the first day for employees and their families.
• 401(k) program with up to 2% company matching.
• Equity grant participation.
• Flexible PTO with a $900 annual FlexExperience budget.
• $1,800 annual FlexWellness program budget.
• Generous budget for home office setup.
• $1,500 annual learning and development stipend.
• 16 weeks of paid parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed