Director of Experiential Marketing

Zotec Partners•Carmel, IN

About The Position

The Director of Experiential Marketing leads Zotec’s tradeshow, event, speaking engagement, and client-facing experiential marketing strategy. The role owns the planning, execution, optimization, and measurement of experiences that strengthen the Zotec brand, support sales engagement, and create meaningful interactions with clients, prospects, partners, and industry audiences. This position is responsible for Zotec’s tradeshow and event presence, ensuring experiences are well-planned, brand-aligned, professionally executed, and measurable. It requires operational excellence, cross-functional collaboration, attention to detail, vendor management, executive presence, and the ability to connect event strategy to business priorities.

Requirements

Minimum of 4–7 years of experience in event marketing, tradeshow management, experiential marketing, sales enablement, or a related marketing operations role.
Experience managing tradeshows, conferences, client events, executive events, or industry sponsorships.
Strong project management, organizational, and problem-solving skills.
Ability to manage multiple events, deadlines, stakeholders, vendors, and details simultaneously.
Strong written and verbal communication skills.
Professional presence and ability to interact confidently with executives, sales leaders, clients, prospects, and external partners.
Experience managing budgets, vendors, timelines, and event logistics.
Ability to translate business priorities into event experiences and measurable outcomes.

Nice To Haves

Bachelor’s degree in marketing, communications, business, hospitality, event management, or a related field.
Healthcare, revenue cycle, technology, or B2B marketing experience.

Responsibilities

Develop and manage the annual tradeshow, conference, speaking engagement, and event calendar in partnership with marketing, sales, and leadership.
Lead planning and execution for industry conferences, tradeshows, client dinners, networking events, speaking engagements, booth experiences, and internal and external brand activations.
Ensure events support business objectives, sales priorities, specialty growth initiatives, and brand positioning.
Evaluate event opportunities based on audience, strategic value, cost, visibility, and expected impact.
Own end-to-end event logistics, including timelines, budgets, vendor coordination, booth planning, registrations, shipping, staffing, onsite execution, and post-event follow-up.
Create and maintain repeatable event playbooks, planning templates, checklists, timelines, and post-event recap processes.
Manage booth experiences, attendee flow, demo coordination, signage, collateral, promotional items, meeting spaces, dinners, and related event touchpoints.
Anticipate risks, troubleshoot issues, and ensure events are executed professionally and consistently.
Partner with sales and client-facing teams to ensure event experiences support meaningful conversations with clients and prospects.
Coordinate event-related sales materials, customized presentations, folders, booth collateral, speaking materials, and follow-up assets.
Support client visits, prospect meetings, executive dinners, and special events as needed.
Manage logistics and coordination for speaking engagements, panel participation, presentations, sponsorships, and event-related thought leadership opportunities.
Prepare speakers with appropriate materials, timelines, messaging, and onsite support in partnership with internal stakeholders.
Maintain awareness of relevant industry events, association opportunities, and audience engagement trends.
Develop post-event reporting covering attendance, engagement, sales participation, lead quality, follow-up activity, costs, and return on investment.
Partner with marketing and sales operations to connect event activity to pipeline influence, sales opportunities, and business impact.
Use data and feedback to improve event planning, budgeting, experience design, and future investment decisions.
Manage event-related budgets, invoices, vendor contracts, timelines, and deliverables.
Build and maintain vendor relationships with venues, booth providers, printers, promotional suppliers, associations, contractors, and event partners.
Negotiate where appropriate and identify opportunities to improve cost efficiency, consistency, and quality.
Collaborate with marketing, sales, product marketing, digital marketing, creative, leadership, and operations teams to align event strategy and execution.
Coordinate with content, digital, SEO/web, and product marketing teams on event messaging, campaigns, collateral, and follow-up materials while retaining clear ownership of experiential marketing execution.
Serve as the primary organizational point of contact for tradeshow and event planning.