Sr. Director of Events & Experiential

Smartly

18h • $140,000 - $200,000

About The Position

Smartly is seeking a strategic, commercially minded Senior Director of Events & Experiential to lead its global event strategy and experiential marketing engine as a commercial growth driver and brand steward. Reporting directly to marketing executive leadership, this role leads a global team across New York and London to design, execute, and scale tier-one industry summits, Customer Advisory Boards, and regional executive activations. The role also oversees Employer Brand Experiences and Workplace Events.

The Senior Director owns global commercial event strategy to expand event-influenced sales pipeline, and positions flagship activations as anchors for product, sales, and marketing campaigns and go-to-market launches. The role partners with Marketing Operations and Revenue Operations on post-event pipeline reporting and works with Sales and Customer Success to provide actionable attendee insights and follow-up materials.

The role directs experiential storytelling and high-visibility activations, governs external creative agencies and vendors, and integrates executive programs with public relations, corporate communications, and industry analyst engagement. It also leads customer-facing event tracks, certification workshops, executive immersions, and the global Customer Advisory Board to support retention, growth, customer partnerships, product adoption, and customer advocacy.

The position carries responsibility for multi-million-dollar annual event budgets, invoice tracking, vendor negotiations, planning lead times, standardized briefs, and cross-functional process governance.

Requirements

• 8–12+ years of progressive B2B SaaS event marketing leadership experience.
• Proven track record managing multi-million-dollar global event budgets and driving quantifiable sales pipeline, including SALs and SQLs.
• Experience managing direct reports across international hubs, specifically the US and EMEA.
• Experience governing tier-one experiential agency partners.
• Strong fluency in CRM/Marketo data flows, pipeline attribution models, and sales enablement workflows, including direct partnership with Revenue Operations.
• Demonstrated ability to enforce planning lead times, brief hygiene, and cross-functional service-level boundaries in fast-paced conditions.

Responsibilities

• Own global commercial event strategy to expand event-influenced sales pipeline.
• Position flagship event activations as anchor campaigns that align product, sales, and marketing around market narratives and go-to-market launches.
• Partner with Marketing Operations and Revenue Operations on automated 4-, 8-, and 12-week post-event pipeline reporting.
• Provide Sales and Customer Success teams with actionable post-event attendee insights and follow-up assets from Product Marketing and Enablement.
• Conceptualize and direct high-visibility experiential activations that strengthen Smartly’s market leadership, thought leadership, and employer brand advocacy.
• Direct external creative agencies for experiential ideation and event production, while overseeing operational governance, fiscal management, and execution service-level agreements.
• Align executive programs with public relations, corporate communications, and industry analyst engagement.
• Structure customer-facing event tracks, certification workshops, and executive immersions to retain and grow existing business.
• Lead the strategic agenda, content curation, and operational execution of the global Customer Advisory Board.
• Collaborate with Customer Success to integrate product education, alpha/beta invitations, and customer case study opportunities into event programming.
• Direct multi-million-dollar annual event operating budgets, track invoices, and negotiate with vendors.
• Enforce 12-week planning lead times and standardized briefs for joint co-marketing activations with cross-functional partners.
• Lead a global events team across New York and London.
• Oversee Employer Brand Experiences and Workplace Events.

Benefits

• Five weeks paid time off (PTO), 11 company-paid holidays, and unlimited sick days.
• Generous healthcare packages and mental health benefits.
• 401(k) with matching and equity grants for all new Smartlies.
• Wellness benefit and learning reimbursement opportunities.
• Volunteer time off days and company donation matching opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed