Creative Director, Experiential

Block•New York, NY

21h•$251,600 - $377,400•Remote

About The Position

Block’s in-house creative team builds brand platforms and campaigns for Cash App, Square, and Afterpay. The Creative Director, Experiential will originate ideas for experiential work, spatial design, and activations that bring Block’s brands into the world, then lead those ideas from concept through production and execution. This is a hands-on individual contributor role that shapes briefs with creative strategy, leads project teams, and establishes a creative standard for experiences that connect with people and culture. The role owns complex projects independently while collaborating with cross-functional partners, agencies, production teams, and vendors. It involves presenting work to senior stakeholders, navigating feedback, making thoughtful tradeoffs as constraints change, and maintaining creative quality. The Creative Director also raises standards through critique and shared learning, leads collaborators while remaining involved in the work, and explores AI for creative development, prototyping, and reducing repetitive production.

Requirements

A portfolio of experiential, spatial design, or activation work led from concept through execution, demonstrating original ideas, strong creative taste, and attention to the audience experience.
Senior creative experience with a hands-on approach and a track record of setting direction and quality standards across complex work.
Deep knowledge of experiential production, vendor capabilities, and how to produce complex work while maintaining creative intent.
Experience independently leading cross-functional projects and presenting creative work to senior stakeholders.
Sound judgment in ambiguous situations, with examples of solving problems, adapting to setbacks, and moving work forward.
Collaborative, direct communication style, including respectfully challenging ideas and building trust with colleagues, agencies, production teams, and vendors.
A connection to culture that informs creative work and experience helping others create more original, thoughtful work through critique and shared learning.
At least 12 years of related experience with a bachelor’s degree; or 8 years with a master’s degree; or a PhD with 5 years of experience; or equivalent experience.
Submit an application with a portfolio link; include the password if the portfolio is password-protected.

Responsibilities

Originate experiential, spatial design, and activation ideas across Block brands.
Own complex projects from initial concept through production and execution, remaining hands-on and protecting the idea through the details of the finished experience.
Shape briefs with creative strategy and cross-functional partners, connecting creative ambition to audience needs and business goals.
Present creative work to senior stakeholders, explain creative decisions, and navigate feedback while preserving the work’s distinctive qualities.
Collaborate with agencies to develop ideas and shape the work together.
Partner with production teams and vendors to realize concepts, make tradeoffs, solve problems, and maintain creative quality as constraints change.
Raise creative standards through personal work, constructive critique, shared references, and learning; lead collaborators while continuing to make the work.
Build and share improved ways of working, including using AI for exploration and prototyping and to reduce repetitive production, applying personal judgment to determine what moves forward.