Senior Manager, CRO

Exinity

11d

About The Position

Exinity is hiring a Senior CRO Manager to build and lead a scalable experimentation programme across FXTM’s digital properties. The role owns the CRO strategy end-to-end, from defining the roadmap and implementing tools to governing experiments and delivering measurable improvements in conversion rates, commercial outcomes, and conversion quality. The position works across acquisition funnels, campaigns, promotions, and core onsite journeys, collaborating with UX, development, product, and marketing teams and reporting recommendations to senior stakeholders.

Requirements

• At least 5 years of experience in CRO, experimentation, digital marketing, or web analytics.
• Proven experience owning and scaling an experimentation roadmap.
• Strong proficiency in Google Analytics (GA4), Google Tag Manager, and A/B testing platforms such as Optimizely, VWO, Webtrends Optimize, or AB Tasty.
• Strong understanding of statistical methodology and experimental design.
• Deep understanding of user psychology and behavioural drivers in digital environments.
• Experience optimising acquisition funnels, landing pages, and commercial journeys.
• Strong cross-functional collaboration skills and ability to influence product and marketing stakeholders.

Nice To Haves

• Experience working with SQL and structured data analysis.

Responsibilities

• Own and execute the CRO strategy and experimentation roadmap across acquisition funnels, campaigns, promotions, and core onsite journeys.
• Develop, prioritise, and manage a structured programme of A/B and multivariate tests.
• Identify optimisation opportunities through funnel analysis, behavioural data, heatmaps, and user research.
• Analyse user behaviour, drop-offs, and performance metrics to identify bottlenecks and commercial opportunities.
• Define experiment requirements and brief UX, development, and product teams on implementation and validation.
• Ensure proper tracking, quality assurance, and statistical integrity across experiments.
• Translate data insights into actionable improvements to design, messaging, and content.
• Report findings to senior stakeholders and influence decisions with data-backed recommendations.
• Select and manage CRO and experimentation tools to enable scalable testing.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed