CRO Manager (ECommerce)

TEKsystems•Stamford, CT

6d•$65 - $70•Hybrid

About The Position

The Manager of Buyflow Effectiveness will analyze, test, optimize, and evaluate website experiences, using customer behavior insights and experimentation to assess engagement and conversion. The role works closely with the centralized Analytics & Reporting team as the Residential Services Sales expert, applying data, partnering on analysis, and ensuring performance insights and experiment results are clearly communicated across Digital Sales and partner teams. A major focus is managing a high volume of tests and interpreting their results: assessing performance impact, identifying the drivers of outcomes, and translating findings into recommendations and next steps. The position also establishes performance baselines, supports website reporting, analyzes customer journeys, and creates annual forecasts and models for ecommerce digital funnels. This is a contract role based in Stamford, Connecticut, with a hybrid workplace and four onsite days per week.

Nice To Haves

Amplitude
Contentsquare
Personalization and targeting
Residential services or telecommunications experience
Internet, Video, and Home Phone product knowledge
Customer journey and behavioral analysis
Ecommerce forecasting and modeling

Responsibilities

Analyze website performance data to understand customer behavior and identify changes over time.
Establish baselines and measure pre- and post-launch performance for website changes, enhancements, and new experiences.
Partner with Analytics & Reporting to access and interpret Adobe Analytics data related to website behavior and performance.
Serve as the primary point of contact for website-related performance reporting, data interpretation, and insight requests.
Lead test-and-target efforts, including test setup, execution, measurement, analysis, interpretation, documentation, and communication of results.
Analyze A/B testing, experimentation, and personalization results to assess customer behavior and validate performance impact.
Translate experimentation data into conclusions about what worked, what did not, why, and what should happen next.
Identify behavioral patterns, friction points, and drop-offs across browsing and conversion journeys.
Provide comparative performance analysis across site experiences, changes, and test variants.
Build and deliver executive-ready reports summarizing performance trends, experimentation results, business impact, and key takeaways.
Ensure website performance and testing outcomes are reviewed consistently to support continuous optimization.
Create annual forecasts and models for ecommerce digital funnels.