eCommerce Manager

Aunt Flow Corp•Columbus, OH

1d•Remote

About The Position

Aunt Flow is hiring a hands-on, data-driven eCommerce Manager to own the day-to-day operation and growth of its Shopify storefront, Amazon channel, and distributor and retail partner platforms. The role is accountable for channel plans and eCommerce revenue, conversion rate, and average order value, combining strategic planning with direct execution across merchandising, product content, advertising, email, campaigns, and reporting. This is a manager role on a small team with no direct reports. The eCommerce Manager will direct agencies and creative vendors, work closely with marketing, revenue, distribution, operations, and finance teams, and make hands-on updates to channels. The position supports Aunt Flow’s mission to make period care more equitable, sustainable, and accessible.

Requirements

3 to 5 years of hands-on eCommerce experience, including at least 1 year owning a channel or revenue number.
Experience directly operating a Shopify storefront, including merchandising and content updates.
Experience with Amazon Seller Central and Amazon Advertising.
Working knowledge of HubSpot or a similar email marketing platform.
Comfort using Google Analytics and Shopify reporting to independently retrieve and explain data.
Strong understanding of conversion rate optimization principles and how to identify opportunities through testing, merchandising, and user experience improvements.
A record of executing plans directly, including building listings, launching campaigns, and writing reports.
Experience briefing and managing agencies or freelancers.
Strong verbal and written communication skills.
Interest in supporting a mission-driven, for-profit business expanding access to period care at scale.
Ability to work independently and collaborate across teams.

Nice To Haves

B2B eCommerce experience.
Prior experience working for a startup.
Experience with distributor or retail partner portals.
Agency experience overseeing Amazon, Shopify, or digital sales channels for B2B accounts.

Responsibilities

Own eCommerce plans and revenue targets for Shopify, Amazon, and partner platforms, and report progress to marketing and revenue leadership.
Manage Shopify website merchandising, product pages, navigation, and digital content, making updates directly.
Plan and run conversion rate optimization tests, including A/B tests and UX and merchandising changes, and report their results.
Manage Amazon operations, including product setup, product detail page optimization, keyword strategy, and sponsored and display advertising focused on positive return on ad spend.
Maintain accurate product content, pricing (including MAP), and availability across distributor and retail partner platforms and portals, in coordination with the distribution team.
Brief, manage, and quality-check agencies and creative vendors, including the web development partner, to ensure campaigns and site updates launch on time and meet quality standards.
Own eCommerce email campaigns end to end, including content, lists, sends, and reporting.
Plan and execute seasonal campaigns and promotions, such as Prime Day, back-to-school, and holiday campaigns, against revenue goals.
Own the voice and visual presentation of eCommerce channels, write and optimize copy, and lead creative direction for product photography, video, and digital assets.
Build weekly and monthly reporting on sales, traffic, and campaign results and develop recommendations and presentations for leadership.
Monitor competitors, pricing, and digital shelf health, and flag potential issues affecting rank or revenue.
Partner with operations and finance on inventory planning and forecasting so promotions align with available stock.
Troubleshoot eCommerce issues with agencies, internal teams, and customers.
Monitor eCommerce, Amazon, and digital marketing trends, including platform updates, ad formats, AI tools, and buyer behavior, and propose ideas to keep Aunt Flow competitive.