Manager, eCommerce

Shutterfly•Durham, NC

1d•Onsite

About The Position

Spoonflower, part of the Shutterfly family of brands, is seeking a strategic eCommerce Manager to shape the customer buying experience across Spoonflower.com. The role focuses on improving customer journeys, navigation, information architecture, and conversion funnels, with responsibility for translating those experiences into sales and supporting home décor growth in 2027. The eCommerce team works to help homeowners, designers, and makers discover products and create projects, while managing daily site decisions related to content and user journeys. The manager will own strategy and execution across the site, identify growth opportunities, prioritize a roadmap, and connect customer experience needs with business growth. The role combines strategic planning with hands-on execution in a lean, fast-moving team. It requires close collaboration with Engineering, UX, Product, Creative, Marketing, and other partners, as well as analytical decision-making, attention to detail, and the ability to adapt to evolving priorities.

Requirements

At least 5 years of experience in eCommerce, digital product, or site experience.
Proven track record of driving eCommerce revenue across multiple categories.
Proficiency with analytics platforms such as Adobe and Google Analytics.
Proficiency with content management systems.
Strong verbal and written communication skills.
Demonstrated excellence working with cross-functional teams, specifically Engineering and Performance Marketing.
Relentless attention to detail and strong organizational skills.
Ability to thrive in a fast-moving environment with evolving priorities.

Nice To Haves

Preference for experience in Growth Product.
Familiarity with Shopify or other commerce platforms.

Responsibilities

Create and lead the overall customer journey strategy, focusing on single-category and cross-category discovery.
Own strategy and execution for site funnels and information architecture, aligned with the broader eCommerce vision.
Identify opportunities across the site, including cross-sells, Shop the Look, and remarketing.
Develop and prioritize a roadmap that connects customer experience needs with business growth.
Create scalable solutions for a digital experience with millions of design SKUs.
Translate ideas into clear, actionable plans.
Build support from leadership and cross-functional partners through strategic, analytical, and operational thinking.
Partner with Engineering, UX, Product, Creative, Marketing, and other teams on roadmap initiatives and everyday launches.
Build alignment and balance the needs of multiple teams.
Define and solve reporting needs with cross-functional teams to support data-backed decisions and tradeoffs.
Own execution of initiatives from concept through launch.
Execute in the CMS and other platforms.
QA, troubleshoot, and review work across the team as needed.