Manager, ECommerce Marketing & CRO

Trulieve•Tallahassee, FL

10d•Remote

About The Position

The Manager, eComm Marketing & CRO leads eCommerce merchandising across Trulieve’s website and mobile app. The role uses customer behavior, category, assortment, inventory, promotional, and performance data to improve how customers discover and shop products. It translates insights into digital merchandising and conversion opportunities, optimizes key entry points and landing pages, and leads a team of eCommerce Merchandising Specialists and Coordinators.

Requirements

Minimum 5 years of experience in eCommerce, digital marketing, merchandising, CRO, or analytics.
At least 2 years leading people or leading work through others.
Hands-on experience with web analytics (GA4 or similar), A/B testing frameworks, and customer journey analysis across web and mobile app.
Familiarity with eCommerce and content platforms such as Adobe Commerce (Magento) and Adobe Experience Manager (AEM), and with product information management.
Strong analytical and storytelling skills, with the ability to turn data into clear recommendations for senior leaders.
Detail-oriented with excellent problem-solving skills.
Effective communication, collaboration, and organizational skills.
Ability to work in a fast-paced and dynamic work environment.
Flexibility of hours; some nights and weekends are required.

Nice To Haves

Bachelor’s degree in Marketing, eCommerce, Business, Analytics, or a related field, or equivalent experience.
Experience in retail, CPG, healthcare, or other highly regulated industries.
Experience with Power BI, Snowflake, customer data platforms, onsite search optimization, and personalization.

Responsibilities

Lead eCommerce merchandising across the website and mobile app, using category, assortment, inventory, promotional, and customer shopping data to determine how products are organized, prioritized, promoted, and discovered.
Use GA4 and digital analytics to understand how traffic enters and shops the website, and optimize key landing and entry pages as “mini stores” with relevant products, categories, promotions, and clear paths to shop.
Identify and prioritize opportunities across product discovery, browse, search, cart, and checkout to make it easier for customers to find products, build their basket, and complete an order across the website and mobile app.
Turn customer and business performance insights into merchandising actions across promotions, content, product placement, and customer experience, partnering with Web Content, Merchandising, CDP, Creative, and Retail Marketing.
Direct digital store presentation and product discovery, including product ranking, categories and collections, promotional placement, onsite search, and navigation, aligned to state assortment, inventory, and promotional priorities.
Establish and monitor digital store KPIs across traffic, conversion, revenue, basket, product, search, and customer engagement to identify trends, growth opportunities, and recommended leadership actions.
Lead and develop the eCommerce Merchandising team, setting priorities, operating standards, and quality controls to ensure pricing, promotions, product information, and digital merchandising are accurate, timely, and compliant.