Director, CRO

829 Studios • Boston, MA

2d • Remote

About The Position

The Director, Conversion Rate Optimization is a hands-on practice leader responsible for building, selling, and independently delivering CRO services within 829 Studios’ Brand & Digital Experience practice. The role pitches CRO services to prospective and existing clients, translates business goals into optimization programs, and personally executes research, analysis, experimentation, and reporting. Initially an individual contributor, the Director owns core CRO delivery, client communication, and engagement management, drawing on agreed specialist support for technical implementation or measurement needs. Supporting resources and tooling must be accounted for in engagement scoping and pricing.

The position combines client delivery, sales, experimentation, and commercial judgment. It includes developing viable service offerings and delivery methods, managing schedules, scope, and budgets, coordinating with other disciplines, and recommending future investments and staffing based on demonstrated demand and financial performance. The role is remote, with the option to work from the Boston office or remotely from specified states.

Requirements

• 8–10+ years’ demonstrated experience independently delivering CRO programs, with examples showing personal execution, measured outcomes, and support required from others.
• Proven ability to pitch and sell CRO services to prospective and existing clients.
• Current practical proficiency in experimentation platforms, web analytics, behavioral research, and CRO reporting.
• Ability to configure, quality-assure, launch, and monitor experiments using approved testing platforms and website tools.
• Ability to personally implement variations within tool capabilities and scope specialist support for custom development, integrations, or substantial design work.
• Strong knowledge of experiment design, sample requirements, statistics, and measurement limits.
• CRO experience across ecommerce and lead generation, including measuring lead quality and downstream outcomes rather than form submissions alone.
• Strong conversion copywriting, presentation, and client engagement management skills.
• Commercial judgment across scoping, pricing, delivery effort, and profitability.

Nice To Haves

• Agency or consulting experience.
• Familiarity with Shopify and WordPress.
• Working knowledge of Claude.

Responsibilities

• Identify and pitch CRO opportunities to prospective and existing clients; lead discovery calls, presentations, RFP contributions, and proposal discussions.
• Evaluate existing accounts for audits, optimization projects, and recurring CRO programs; develop scopes and pricing recommendations with clear deliverables, measurement approaches, and resource requirements.
• Partner with Sales and account leadership to advance opportunities, owning CRO expertise, solutions, and pitches.
• Serve as the primary contact for CRO scope, delivery, and results, keeping designated account leaders informed of commitments, opportunities, and risks.
• Connect optimization recommendations to business outcomes, adapt programs to client budget, traffic, business model, and data maturity, and explain results, limitations, and tradeoffs.
• Independently deliver engagements from discovery and audit through research, hypothesis development, experiment execution, analysis, and reporting.
• Retrieve, validate, and analyze website and funnel data; establish baselines and identify conversion barriers.
• Use behavioral research and customer feedback to prioritize improvements across conversion paths such as landing pages, product pages, forms, and checkout flows.
• Configure and operate experimentation tools; implement routine tests, write conversion copy and experiment briefs, and maintain prioritized testing roadmaps.
• Define success criteria and measurement requirements before launch; validate implementation, tracking, and results.
• Assess whether traffic and data quality support meaningful testing, and recommend suitable research or direct improvements when they do not.
• Prepare CRO reports and document findings to inform subsequent work.
• Establish commercially viable delivery models that account for execution time, tooling, and specialist support; manage schedules, scope, and budgets without routine account or project management support.
• Identify implementation dependencies and agree on the scope, owner, timing, and cost of specialist work before committing to scope, pricing, or timelines; escalate scope changes affecting delivery or profit.
• Balance client delivery, pitching, and practice development against available capacity.
• Develop service offerings for clients of different sizes, including focused audits and recurring optimization programs; evaluate tools and recommend commercially viable licensing approaches.
• Create repeatable delivery methods, experiment standards, reporting formats, and documented findings; improve efficiency while maintaining sound research and testing practices.
• Recommend investments and future staffing based on demonstrated demand and financial performance.
• Use established analytics infrastructure and standards while owning CRO analysis, experiment measurement, and engagement reporting; coordinate with Analytics on access, instrumentation, dashboards, and complex data requirements.
• Collaborate with Strategy, Design, Development, SEO, Paid Media, and account leadership to understand priorities and assess tradeoffs.
• Evaluate recommendations in the context of the full account, including acquisition performance, conversion outcomes, compliance, and implementation costs; escalate unresolved tradeoffs to the executive sponsor.
• Obtain appropriate alignment for decisions affecting other departments’ resources or client budgets.

Benefits

• Paid vacation benefits that increase with tenure, 12 company holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401(k) plan with a 4% Safe Harbor employer match after one year of employment, plus financial literacy services through the retirement provider.
• No-cost life insurance coverage.
• Short-term disability coverage.
• Choice of healthcare plans for employees and families, with 80% employer coverage for medical and dental premiums, 100% employer coverage for vision, and an optional FSA program.
• Commuter benefits using pre-tax funds for transportation expenses.
• Personal continuing-education budget for events and conferences.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed