About The Position

Cariloha is an omni-channel brand offering sustainable bedding, bath, and apparel made from bamboo viscose. Its products combine Caribbean style and the spirit of Aloha, with an emphasis on naturally breathable comfort and a lower-impact renewable resource. Cariloha has more than 60 stores in 16 countries. The Senior Manager, Creator & Brand Partnerships will own and scale the creator and partnership ecosystem for brands under PW Companies. Working alongside the Director, this role drives incremental revenue through creator and brand partnerships. The position focuses on identifying growth opportunities, building relationships, and optimizing performance across multiple channels. It includes developing and executing brand, event, and creator partnerships, and frequently requires travel.

Requirements

  • At least 4 years of experience in creator and brand partnerships; the candidate should be well connected.
  • Proven ability to grow and manage creators, with a strong understanding of what performs.
  • Deep understanding of social trends, platform algorithms, and audience behavior.
  • Ability to think creatively and analytically, understanding both what looks good and what performs.
  • Strong organizational skills and ability to manage multiple projects at once.
  • Comfort giving direction and feedback to talent, creators, and team members.
  • Self-starter who takes ownership and moves quickly without constant direction.
  • At least 4 years of experience driving influencer and brand events, with strong event management experience.
  • Willingness to work hands-on from strategy through execution with an entrepreneurial mindset.
  • Adaptability and willingness to pivot when necessary.
  • Strong collaboration skills across departments.
  • Excellent communication skills.
  • Willingness to travel frequently.

Responsibilities

  • Identify and secure brand and event partnerships aligned with the brands.
  • Develop collaborative campaign concepts that drive reach and revenue.
  • Negotiate partnership terms and manage execution.
  • Track and analyze partnership campaign performance.
  • Build a repeatable approach to scaling brand collaborations.
  • Drive execution of creator programs.
  • Source and manage partnerships aligned with brand standards.
  • Coordinate creator content and collaboration opportunities.
  • Ensure creator programs deliver value through content, brand exposure, and partnerships.
  • Identify opportunities to scale and evolve the creator program.
  • Provide direction and feedback to talent, creators, and team members.
  • Manage multiple projects and collaborate with various departments.
  • Travel frequently as expected.

Benefits

  • Competitive salary
  • Medical, dental, vision, and life insurance
  • 401(k) with company match
  • Paid time off (PTO)
  • Flexible work schedule
  • Gym membership options
  • Employee recognition programs, including monetary rewards and annual “Live Your Dream” awards
  • Employee product discounts and annual product giveaways
  • Company events, catered meals, and a fully stocked kitchen
  • Annual one-on-one financial consulting
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