Events & Creator Partnerships Manager
About The Position
Pixi Beauty is seeking a strategic, proactive Events & Creator Partnerships Manager to lead brand experiences and social commerce initiatives. Reporting directly to the Chief Marketing and Culture Officer, this role plans and executes events, oversees creator commerce platforms including TikTok Shop and ShopMy, and manages influencer product gifting. The position works with brand, content, digital, global event, and external partner teams to deliver brand engagement, earned media, and commercial results. The manager oversees event strategy and execution, TikTok talent coordination, ShopMy affiliate partnerships, influencer gifting, vendor and budget management, and campaign reporting. The role also serves as a Pixi brand ambassador, representing the brand authentically and educating creators about its history, values, and products. The position is based on-site in Los Angeles, California.
Requirements
- At least 5 years of experience in events, influencer marketing, or digital/social commerce; preferably in beauty or lifestyle.
- Demonstrated ability to manage complex events, creator partnerships, and cross-functional work.
- Familiarity with TikTok Shop, ShopMy, and influencer-first approaches.
- Excellent project management and communication skills.
- Strong organizational and negotiation skills, with attention to detail.
- Ability to work strategically and hands-on in a fast-paced environment.
- Passion for the Pixi brand and a strong interest in social commerce and the creator economy.
- Bachelor’s degree in marketing, communications, or a related field.
Responsibilities
- Collaborate with the global event team to align calendars and share best practices.
- Plan and execute brand events, including product launches, creator gatherings, trade events, and experiential activations.
- Manage the event calendar to support launches and evergreen products and maintain visibility across teams.
- Maintain and regularly update the event guidelines manual to support a consistent approach across markets.
- Coordinate regional activities with global brand priorities.
- Manage relationships with paid TikTok creators and negotiate rates, deliverables, and terms for paid and organic collaborations, including live shopping events.
- Source, brief, and confirm live hosts for TikTok and other social commerce platforms, with input from the Social Commerce Manager.
- Collaborate with the Social Commerce Manager on product priorities, activation timing, and creator-led content strategy.
- Lead or support event planning and execution for TikTok affiliate community engagement and creator networking.
- Manage ShopMy affiliate execution, including identifying talent, activating campaigns, managing gifting, and tracking performance.
- Lead planned and ad hoc influencer gifting initiatives, including seasonal sends, product launches, and strategic sampling.
- Partner with PR, social, brand, and ecommerce teams to align messaging and coordinate campaigns, events, and creator activity.
- Source and manage event vendors, negotiate contracts, and oversee budget allocation for ROI.
- Provide a high-level event recap within 24 hours of an activation, highlighting outcomes and immediate insights.
- Provide a full post-event performance report within one week, including metrics, learnings, and strategic recommendations.
- Stay informed about creator trends, digital commerce best practices, and event innovations in beauty and adjacent industries.
- Represent Pixi as a brand ambassador and educate and engage creators across creator gifting and event hosting.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
