Senior Partnerships Brand Manager

PlayStation Global•San Mateo, CA

5h•$155,200 - $232,800•Remote

About The Position

The Senior Partnerships Brand Manager is an experienced partnerships marketer who develops strategic collaborations to strengthen the PlayStation brand, drive awareness and engagement for priority first-party titles, and connect with players and broader culture. The role calls for cultural curiosity, creative thinking, commercial judgment, and the ability to turn ambitious ideas into value for PlayStation and its players. Reporting to the Director, Brand Partnerships, this role leads assigned programs from opportunity identification and partner outreach through business case development, negotiation, creative execution, and measurement. It works closely with PlayStation Studios, Global Games Marketing, and teams across SIE to connect brands, games, and ideas. The position is listed as San Mateo, California (Collab)/Remote. It may require domestic and international travel and collaboration across global time zones. The role is eligible for SIE’s benefits package and may also be eligible for a bonus. The estimated base pay range is $155,200–$232,800 USD.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience.
At least 8 years of relevant experience in brand partnerships, business development, integrated marketing, licensing, or a related discipline.
Proven experience developing and delivering partnership programs from opportunity identification and negotiation through activation and measurement.
Strong relationship-management, collaboration, and influencing skills across senior stakeholders, agencies, and external partners.
Commercial acumen, including experience with budgets, contracts, partner valuation, KPIs, and return on investment.
Clear, persuasive communication and storytelling skills, including strong presentation skills and the ability to turn complex ideas into actionable recommendations.
Highly organized and proactive, with the ability to manage multiple workstreams in a fast-paced, evolving environment.
Ability to travel domestically and internationally and collaborate across global time zones as needed.

Nice To Haves

Gaming industry experience and a genuine passion for games are strongly preferred.
Cultural curiosity and genuine interest in gaming, entertainment, creators, sports, fashion, brands, and emerging trends.
Familiarity with AI-enabled tools for research, ideation, planning, and reporting, or willingness to learn.

Responsibilities

Identify and develop brand partnership opportunities across consumer goods, fashion, lifestyle, and related categories that support PlayStation brand and first-party title priorities.
Build and maintain a proactive pipeline of prospective brand partners and agency relationships.
Develop strategic recommendations, business cases, and pitches connecting audience, cultural, brand, and commercial objectives.
Lead assigned partnerships from concept and partner outreach through negotiation, contracting, creative development, launch, and post-program evaluation.
Manage partner and agency relationships, budgets, timelines, approvals, deliverables, and contractual commitments.
Collaborate with Studios, Games Marketing, Legal, Finance, Procurement, PR, Social, Influencer, Events, Creative, Media, and local markets to integrate programs into broader plans and protect PlayStation brands and IP.
Define success measures, track partner commitments and program value, and translate results into clear recaps and recommendations for future partnership strategy.