Creator Partnerships Strategist & Producer

The Washington Post•New York, NY

3d•$91,800 - $153,000•Onsite

About The Position

The Washington Post is seeking a Creator Partnerships Strategist & Producer to support creator-led branded content programs within WP Studios. The role combines creator partnership strategy with hands-on production, identifying talent for client opportunities and guiding creators from initial outreach through content development, approval and distribution. The position supports both pre-sale strategy and post-sale execution. It partners with creators and internal teams to develop branded programs that align client objectives with suitable platforms, formats, audiences and talent. Working closely with Creative Strategy, Video Production, Program Management and Business Affairs, the role serves as a primary partner to creators throughout the campaign lifecycle and helps ensure content is strategically sound, on brand and delivered on time.

Requirements

At least 5 years of experience sourcing, evaluating and developing creator partnerships for branded content, social media or digital campaigns.
Experience guiding creators or talent through content production, including briefing, scripting, feedback and revisions.
Experience developing creator, social media or branded content strategies based on client objectives, audiences, platforms and campaign goals.
Experience working directly with creators, clients and cross-functional creative or production teams throughout campaign development and execution.
Experience negotiating creator or talent fees and managing campaign budgets.
Strong understanding of social platforms, creator trends, audience behavior and platform best practices.
Ability to evaluate creators based on audience, expertise, platform presence, content quality and campaign fit.
Strong written and verbal communication skills, including the ability to develop clear creative briefs, strategic recommendations and client-facing materials.
Strong relationship-management and organizational skills, with the ability to manage multiple creators, stakeholders and deadlines across concurrent programs.
Ability to use audience insights, creator discovery tools and industry trends to inform strategic and campaign decisions.
Experience collaborating across creative strategy, video production, program management, business affairs or comparable cross-functional teams.

Responsibilities

Develop creator partnership strategies that align client objectives and KPIs with appropriate platforms, formats, audiences and talent.
Source and vet creators based on professional experience, industry expertise, audience, platform presence, content quality and campaign fit.
Negotiate creator fees, manage campaign budgets and maintain creator relationships throughout partnerships.
Serve as the primary liaison for creators from initial outreach through content development and posting, coordinating and communicating throughout the campaign lifecycle.
Guide creators through project briefing, scripting and revisions to keep content on brand, address client feedback and meet deadlines.
Partner with Creative Strategists on creator recommendations and proposal materials for RFP responses and proactive pitches, using audience insights, platform best practices and industry trends.
Create sales materials and case studies demonstrating WP Studios' creator and social capabilities.
Coordinate client review and approval, and support organic and paid distribution of creator content across social platforms.
Partner with Video Production, Program Management and Business Affairs to bring creator-led branded programs to market.
Use creator discovery and trend tools to identify talent, track industry developments and inform campaign decisions.
Maintain an up-to-date database of vetted creators, including professional experience, industry expertise and highest-performing platforms.