Senior Manager, Category Marketing - CVS Media Exchange (CMX)

CVS Health•Chicago, IL

6d•$82,940 - $199,144•Hybrid

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. As a Senior Manager of Category Marketing within CVS Media Exchange (CMX), you'll lead the development and execution of category growth strategies that connect supplier objectives with CVS business priorities. Working cross-functionally across Merchandising, Marketing, Analytics and Sales, you'll identify consumer, category, and industry insights that shape scalable marketing opportunities, drive supplier investment, and deliver measurable value for both advertisers and CVS. Your work will influence how brands engage with CVS customers across key consumer moments, category initiatives, and enterprise priorities. Reporting to the Director of Core and Category Marketing, you'll play a critical role in defining category strategy, informing go-to-market planning, and advancing CMX's position as a strategic growth partner for suppliers.

Requirements

7+ years of marketing experience with a foundation of business, retailer, CPG, and consumer understanding
3+ years cross-functional leadership experience
2+ years of retail media or retail agency strategy experience
2+ years of marketing experience including examples of testing and validating new opportunities
Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required

Nice To Haves

1+ years of brand or category management experience
Comfort mining and utilizing data for strategy case creation and sales collateral
Experience managing multiple stakeholders (e.g. marketing, merchandising, loyalty marketing, advertisers) and cross functional teams to achieve aggressive organizational goals
Experience creating a business case by determining addressable attainable business opportunity and translating that into a recommended plan
Can work within the realities and constraints of the organization, understanding when to work with an existing framework and when to push for change
Experience with relevant marketing technology, with a heavy focus on digital and physical paid and owned channels
Detail oriented marketer with a track record managing Marketing Media sales collateral, presentations, reports, case studies and project plans
Self-motivated, high capacity person who can function and win in a demanding, performance-driven environment
Excellent communication skills that can be articulated in forms across a diverse audience base
Creative problem solver who can incorporate new insights into existing plans and act decisively and independently
MBA preferred

Responsibilities

Lead Strategic Category Partnerships Across the Enterprise: Serve as the primary CMX category lead for key internal stakeholders, fostering strong partnerships across Merchandising, Marketing, Loyalty, Personalization, Analytics, and other enterprise teams. Leverage a deep understanding of CVS business priorities, customer needs, and category dynamics to identify growth opportunities, influence decision-making, and ensure alignment between advertiser investments and enterprise objectives.
Develop Category Growth Strategies that Drive Mutual Value: Partner closely with Sales, Partner Management, and cross-functional stakeholders to identify and advance strategic opportunities that support both supplier and CVS goals. Translate category, consumer, and market insights into integrated programs, tentpole strategies, and commercialization opportunities that drive incremental revenue, strengthen supplier relationships, and accelerate category growth.
Shape Category Narratives and Thought Leadership: Act as a category expert and advocate within CMX by developing compelling category stories, consumer insights, and strategic points of view that inform annual planning, sales engagements, and innovation roadmaps. Champion programs that position CMX as a strategic partner to suppliers while creating meaningful connections between brands and CVS customers during key consumer moments.
Drive Cross-Functional Alignment and Organizational Influence: Lead complex, cross-functional initiatives from concept through execution, bringing together diverse stakeholders to align on objectives, priorities, and success metrics. Establish best practices, facilitate knowledge sharing, and create scalable ways of working that enhance collaboration, improve efficiency, and elevate the advertiser and stakeholder experience across the organization.
Accelerate Innovation and Build New Growth Opportunities: Evaluate emerging business opportunities, category trends, and evolving market dynamics to identify areas for expansion and innovation within CMX. Develop business cases, strategic recommendations, and commercialization frameworks that support new products, operating models, and integrated solutions. Navigate cross-functional considerations including operational readiness, legal review, measurement strategy, and change management to bring new opportunities to market successfully.