Manager, Experiential Marketing – CVS Media Exchange (CMX)

CVS Health•Woonsocket, RI

5d•Hybrid

About The Position

CVS Media Exchange (CMX) develops full-funnel advertising solutions using CVS Health’s first-party data, national reach, and local presence. The Manager of Experiential Marketing supports the development and execution of experiential programs that bring brands to life through consumer-centered experiences in and around CVS locations and during cultural, seasonal, and health-focused moments. This individual contributor manages programs from intake through execution and measurement, working with senior leadership and partners across Sales, Merchandising, Front Store Marketing, Store Operations, Legal, Finance, Product, Measurement, and external agencies. The role leads through influence, cross-functional partnership, and day-to-day direction of agencies and vendors. Its work supports building a scalable, monetized CMX capability that attracts incremental brand investment, strengthens the shopper journey, and delivers measurable value for advertisers and CVS Health. The role is hybrid and requires working in the office two days per week, Tuesday and Wednesday, at one of these commutable corporate hubs: Wellesley, Massachusetts; Woonsocket, Rhode Island; the Soho office in New York, New York; or Chicago, Illinois. The position is full-time, with 40 anticipated weekly hours. The pay range is $66,330–$159,120, with eligibility for a CVS Health bonus, commission, or short-term incentive program. A comprehensive benefits package is available to eligible colleagues.

Requirements

At least 5 years of experience in experiential marketing, integrated marketing, retail marketing, shopper marketing, event marketing, media, or a related field.
Demonstrated experience leading complex experiential or integrated marketing programs from concept and scoping through execution, measurement, and post-program reporting.
Demonstrated experience coordinating cross-functional stakeholders and directing agencies, vendors, production partners, or client-facing teams to meet defined scope, timing, and quality expectations.
Experience managing program budgets, financial trade-offs, timelines, scopes of work, dependencies, and execution risks.
Strong written, verbal, presentation, and problem-solving skills, including the ability to translate strategy into action, communicate with senior stakeholders, manage competing priorities, and exercise sound judgment in a fast-paced environment.
Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related field, or equivalent; the stated equivalent is a high school diploma and 4 years of experience.

Nice To Haves

Experience within a retail media network, retailer, CPG company, agency, or healthcare organization, with understanding of advertiser objectives and the retail media landscape.
Experience developing integrated programs that connect physical experiences with in-store, digital, social, or offsite media to drive awareness, engagement, trial, and conversion.
Experience supporting commercial growth through advertiser pitches, scalable go-to-market offerings, pricing or margin guardrails, pipeline conversion, or repeat investment.
Familiarity with experiential measurement methodologies and indicators such as attendance, engagement, dwell time, impressions, sales lift, brand lift, and return on ad spend.
Experience navigating legal, compliance, store operations, field execution, or other requirements in a complex or regulated environment.

Responsibilities

Lead end-to-end execution of experiential programs, including intake, scoping, project plans, budgets, agency coordination, approvals, onsite delivery, and post-event reporting.
Partner with Sales and senior experiential leadership to assess opportunities and shape integrated experiential and media solutions connecting physical, in-store, and omnichannel touchpoints; support advertiser pitches and conversion of qualified pipeline into incremental brand investment.
Coordinate cross-functional partners and external agencies to ensure programs meet scope, timing, budget, quality, operational, legal, compliance, and brand standards.
Develop scalable, market-ready experiential offerings, including packages, pricing and margin guardrails, playbooks, intake processes, clear roles, and repeatable workflows.
Track portfolio financials, program profitability, operational performance, risks, and KPIs; provide leadership-ready reporting and turn results into case studies and optimization recommendations to increase advertiser value, repeat investment, and commercial impact.