Manager, Experiential Marketing – CVS Media Exchange (CMX)

CVS Health•Chicago, IL

7d•$66,330 - $159,120•Hybrid

About The Position

CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for suppliers, merchants, stores, brand advertisers, and agencies through full-funnel solutions that use CVS Health’s first-party data, national reach, and trusted local presence. The Manager of Experiential Marketing supports the development and execution of programs that bring brands to life through immersive, consumer-centered experiences in and around CVS locations and across cultural, seasonal, and health-focused moments. Reporting directly to the Lead Director of Category Marketing, this is an individual contributor role. The manager leads through influence, cross-functional partnership, and day-to-day direction of external agencies and vendors. The role manages programs from intake through execution and measurement, partnering with senior leadership and teams across Sales, Merchandising, Front Store Marketing, Store Operations, Legal, Finance, Product, and Measurement. The work helps build experiential marketing into a scalable, monetized CMX capability that attracts incremental brand investment, strengthens the shopper journey, and delivers measurable value for advertisers and CVS Health. The role is hybrid and requires working in the office two days per week, Tuesday and Wednesday, at one of these corporate hubs: Wellesley, Massachusetts; Woonsocket, Rhode Island; the Soho office in New York, New York; or Chicago, Illinois. The position is full-time, with anticipated hours of 40 per week. The typical pay range is $66,330 to $159,120. The role is eligible for a CVS Health bonus, commission, or short-term incentive program, in addition to the base pay range. The position is eligible for benefits including medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Requirements

At least 5 years of experience in experiential marketing, integrated marketing, retail marketing, shopper marketing, event marketing, media, or a related field.
Demonstrated experience leading complex experiential or integrated marketing programs from concept and scoping through execution, measurement, and post-program reporting.
Demonstrated experience coordinating cross-functional stakeholders and directing agencies, vendors, production partners, or client-facing teams to deliver against defined scope, timing, and quality expectations.
Experience managing program budgets, financial trade-offs, timelines, scopes of work, dependencies, and execution risks.
Strong written, verbal, presentation, and problem-solving skills, including the ability to translate strategy into action, communicate with senior stakeholders, manage competing priorities, and exercise sound judgment in a fast-paced environment.
Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related field, or equivalent (high school diploma and 4 years of experience).

Nice To Haves

Experience within a retail media network, retailer, CPG company, agency, or healthcare organization, with an understanding of advertiser objectives and the retail media landscape.
Experience developing integrated programs connecting physical experiences with in-store, digital, social, or offsite media to drive awareness, engagement, trial, and conversion.
Experience supporting commercial growth through advertiser pitches, scalable go-to-market offerings, pricing or margin guardrails, pipeline conversion, or repeat investment.
Familiarity with experiential measurement methodologies and performance indicators such as attendance, engagement, dwell time, impressions, sales lift, brand lift, and return on ad spend.
Experience navigating legal, compliance, store operations, field execution, or other requirements within a complex or regulated environment.

Responsibilities

Lead end-to-end execution of experiential programs, including intake, scoping, project plans, budgets, agency coordination, approvals, onsite delivery, and post-event reporting.
Partner with Sales and senior experiential leadership to assess opportunities and shape integrated experiential and media solutions connecting physical, in-store, and omnichannel touchpoints.
Support advertiser pitches and help convert qualified pipeline into incremental brand investment.
Coordinate cross-functional partners and external agencies to ensure programs meet scope, timing, budget, quality, operational, legal, compliance, and brand standards.
Build scalable, market-ready experiential offerings through packages, pricing and margin guardrails, playbooks, intake processes, clear roles, and repeatable workflows.
Track portfolio financials, program profitability, operational performance, risks, and KPIs.
Provide leadership-ready reporting and translate results into case studies and optimization recommendations that increase advertiser value, repeat investment, and commercial impact.