Director of Audience and Programmatic Products - CVS Media Exchange (CMX)

CVS Health•Chicago, IL

2d•$100,000 - $231,540•Hybrid

About The Position

CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for suppliers, merchants, brand advertisers, and agencies. Its full-funnel advertising solutions use CVS reach and approved first-party insights to help businesses build awareness, engage relevant consumers, and measure results. Reporting to the Executive Director of Product, the Director, Audience & Offsite Products leads the development and execution of CMX’s connected audience, data product, and offsite activation portfolio. The role manages a team of product managers and partners with Strategy, Sales, Marketing, Operations, Data Science, Engineering, Measurement, Legal, Privacy, and Compliance to translate business priorities into scalable products and capabilities that support advertiser adoption and business growth. The leader is responsible for building audience and data products, enabling activation through managed-service, self-service, marketplace, and partner-enabled models, and identifying offsite channels and integrations that expand the reach and value of CMX audiences. The role combines product judgment with technical expertise in audience creation, identity resolution, onboarding, data architecture, distribution, activation, and measurement. It also embeds privacy-by-design and responsible data use throughout the portfolio, including approved health-focused and healthcare professional advertising solutions. This is a hybrid role requiring two or more days per week at a corporate hub in Woonsocket, Rhode Island; Wellesley, Massachusetts; New York, New York; or Chicago, Illinois. Remote candidates outside those hubs may be considered if they are willing to work Eastern hours.

Requirements

At least 10 years of experience in product management, AdTech, MarTech, retail media, digital advertising, data products, or a related field.
At least 5 years of people leadership experience managing and developing high-performing teams.
Demonstrated experience building and scaling audience or data products.
Deep knowledge of audience creation, identity resolution, onboarding, data architecture, distribution, activation, optimization, and measurement.
Experience with audience and data ecosystems such as DSPs, SSPs, identity providers, onboarding partners, data marketplaces, clean rooms, CDPs, or related platforms.
Strong understanding of first-party data, deterministic and modeled audiences, privacy-by-design product development, and responsible data use.
Experience developing advertising products or capabilities for pharmaceutical, healthcare, or other regulated environments, including knowledge of relevant privacy, legal, compliance, and governance considerations.
Ability to translate business and customer needs into technical product capabilities and lead complex initiatives across matrixed teams.
Bachelor’s degree or equivalent, defined as a high school diploma and four years of experience.

Nice To Haves

Master’s degree.
Experience building identity solutions, onboarding integrations, clean-room capabilities, audience marketplaces, or partner-distributed data products.
Experience launching self-service, marketplace, or partner-enabled media and data products.
Experience working with pharmaceutical advertisers, healthcare agencies, data providers, DSPs, SSPs, or health-endemic media partners.

Responsibilities

Lead the audience, data, and offsite product portfolio and roadmap across Front Store and Pharma, translating business priorities and customer needs into scalable capabilities and prioritized investments.
Oversee development and scaling of audience and data products, partnering with Data Science and Engineering to establish capabilities for audience creation, identity resolution, distribution, activation, and measurement.
Enable products across managed-service, self-service, marketplace, and partner-enabled models.
Lead offsite product expansion and partner enablement by prioritizing channels, platforms, integrations, and build-versus-partner opportunities.
Guide validation and commercialization of new capabilities with cross-functional teams.
Embed privacy-by-design and responsible data use across the product portfolio while balancing customer value, audience quality, technical feasibility, scalability, and applicable privacy, legal, compliance, and data governance requirements.
Advance approved health-focused and healthcare professional advertising solutions.
Lead and develop the audience and offsite product team, establishing product ownership, goals, success measures, and lifecycle oversight.
Drive cross-functional accountability for portfolio outcomes and align stakeholders and senior leaders on priorities, tradeoffs, risks, dependencies, and resource needs.