Strategic Account Manager - CVS Media Exchange (CMX)

CVS Health • Wellesley, MA

19h • Hybrid

About The Position

CVS Media Exchange (CMX) provides full-funnel advertising solutions that use CVS’s in-store and online data and reach to help advertisers build brand awareness, engage CVS consumers, and convert them to shoppers. The Strategic Account Manager leads strategic coordination and performance oversight for digital media campaigns, collaborating with internal teams and external suppliers throughout the campaign lifecycle, from kickoff through execution and wrap-up. The role focuses on accurate campaign launches, in-flight optimization, actionable insights, and identifying opportunities to expand supplier partnerships and generate incremental revenue.

This hybrid role requires working in the office two days per week, Tuesday through Wednesday, at one of the listed corporate hubs: Boston or Wellesley, Massachusetts; Woonsocket, Rhode Island; New York, New York (Soho office); or Chicago, Illinois. The position is full-time, with 40 anticipated weekly hours.

Requirements

• At least 5 years of experience in account management, media planning, digital marketing, or retail media; CPG or retail experience is preferred.
• Experience with upselling.
• Bachelor’s degree or equivalent; alternatively, a high school diploma and 4 years of experience.
• Ability to lead day-to-day client relationships and collaborate cross-functionally to meet supplier needs.
• Ability to develop media plan recommendations aligned with advertiser goals and performance objectives.
• Strong follow-through and accountability to coordinate across teams and deliver work on time.
• Familiarity with advertising analytics, data platforms, and DMP technologies, along with analytical and problem-solving capabilities.
• Ability to navigate a large organization and adapt to a fast-moving environment.
• Collaborative, proactive approach and willingness to contribute as an individual contributor.
• Excellent written and verbal communication skills, including effective presentations to internal stakeholders and external partners.
• Ability to escalate and present key issues to leadership clearly and with strategic insight.
• Strategic thinking and ability to influence supplier investment and drive growth through CMX media solutions.

Nice To Haves

• CPG or retail experience.

Responsibilities

• Develop annual brand and media strategies aligned with advertiser goals and growth objectives.
• Create campaign strategies and audience-targeting recommendations tailored to brands and product lines.
• Build supplier growth proposals based on suppliers’ business goals and marketing objectives.
• Serve as the primary liaison for supplier communications, including feedback, approvals, and creative revisions.
• Manage day-to-day client relationships and identify opportunities to drive incremental revenue.
• Educate advertisers about performance metrics, insights, and optimization strategies.
• Lead campaign kickoffs, manage briefs, and confirm media-planning details.
• Oversee campaign performance in collaboration with internal teams.
• Monitor campaign performance using KPIs and data-driven insights to optimize outcomes.
• Analyze data and deliver actionable insights and recommendations for short- and long-term media strategies.
• Collaborate with the Insights and Strategy team to ensure reporting accuracy.
• Deliver campaign performance reports, conduct wrap-up calls, and finalize Campaign Performance Reviews (CPRs).
• Work with sales, merchandising, and internal teams to achieve strong results and advertiser satisfaction.
• Partner with campaign management, I&S, and billing teams to support seamless execution and accurate delivery.
• Support monthly billing processes and maintain Salesforce updates for campaign tracking.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Paid time off
• Retirement savings options
• Wellness programs
• Other resources to support colleagues’ physical, emotional, and financial well-being, based on eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level