Strategic Account Manager - CVS Media Exchange (CMX)

CVS Health•Boston, MA

2d•$66,440 - $151,898•Hybrid

About The Position

CVS Media Exchange (CMX) delivers measurable outcomes for suppliers, merchants, stores, general managers, brand advertisers, and agencies through full-funnel advertising solutions using CVS’s in-store and online data and reach. The Strategic Account Manager leads strategic coordination and performance oversight across digital media campaigns, coordinating internal teams and external suppliers throughout the campaign lifecycle, from kick-off through execution and wrap-up. The role supports precise launches, in-flight optimization, and delivery of actionable insights. It also builds supplier relationships, identifies upsell opportunities, and works to expand partnerships and generate incremental revenue. This is a hybrid role based at one of the listed corporate hubs, with in-office work required two days per week, Tuesday and Wednesday: Boston or Wellesley, Massachusetts; Woonsocket, Rhode Island; the Soho office in New York, New York; or Chicago, Illinois. The position is full-time, with 40 anticipated weekly hours.

Requirements

At least 5 years of experience in account management, media planning, digital marketing, or retail media; CPG or retail experience preferred. Experience must include upselling.
Bachelor’s degree or equivalent; a high school diploma plus 4 years of experience is accepted.
Proven ability to lead day-to-day client relationships and collaborate cross-functionally to meet supplier needs.
Experience developing media plan recommendations aligned with advertiser goals and performance objectives.
Strong follow-through and accountability, with the ability to coordinate teams and deliver work on time.
Familiarity with advertising analytics, data platforms, and DMP technologies, along with analytical and problem-solving capabilities.
Excellent written and verbal communication skills, including presenting effectively to internal stakeholders and external partners.
Ability to escalate and present key issues to leadership clearly and with strategic insight.

Nice To Haves

Ability to adapt and navigate a large organization while working effectively in a nimble, fast-moving environment.
Collaborative, proactive approach and willingness to contribute as a key individual contributor.
Strategic thinking and ability to influence supplier investment and drive growth through CMX media solutions.

Responsibilities

Develop annual brand and media strategies aligned with advertiser goals and growth objectives.
Create campaign strategies and audience-targeting recommendations tailored to brands and product lines.
Build supplier growth proposals based on suppliers’ business goals and marketing objectives.
Serve as the primary liaison for supplier communications, including feedback, approvals, and creative revisions.
Maintain client relationships, manage day-to-day business, and identify opportunities for incremental revenue.
Educate advertisers on performance metrics, insights, and optimization strategies.
Lead campaign kick-offs, manage briefs, and confirm media-planning details.
Oversee campaign performance in collaboration with internal teams.
Monitor campaign performance using KPIs and data-driven insights to optimize outcomes.
Analyze data and provide actionable insights and recommendations for short- and long-term media strategies.
Collaborate with the Insights and Strategy team to ensure reporting accuracy.
Deliver campaign performance reports, conduct wrap-up calls, and finalize Campaign Performance Reviews (CPRs).
Work with sales, merchandising, and internal teams to drive results and advertiser satisfaction.
Partner with campaign management, Insights and Strategy, and billing teams to support seamless execution and accurate delivery.
Support monthly billing processes and maintain Salesforce updates for campaign tracking.