Campaign Enablement Manager - CVS Media Exchange (CMX)

CVS Health • Boston, NY

2d • Hybrid

About The Position

CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for suppliers, merchants, stores, general managers, brand advertisers, and agencies. Its full-funnel advertising solutions use CVS’s in-store and online data and reach to help businesses build brand awareness, engage CVS consumers, and convert them to shoppers.

The Campaign Enablement Manager drives campaign launch readiness and operational excellence across digital and in-store media. This internal-facing role coordinates tentpole and brand campaigns, partnering with Sales, Media Planning, Creative, Ad Operations, Marketing, Product, and other teams. The manager oversees campaign orchestration from approved brief through proof of live, keeping stakeholders aligned, operationalizing requirements, identifying and mitigating risks, and ensuring launch milestones are met. The role has no direct client management responsibilities and focuses on seamless execution and alignment across internal teams.

This is a hybrid role based at one of the listed corporate hubs, with in-office work required two days per week, Tuesday and Wednesday. The position is full time, with an anticipated 40 hours per week. The listed pay range is $66,330 to $159,120, and the role is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to base pay.

Requirements

• At least 5 years of experience in account management and/or project management.
• High school diploma required.
• Ability to manage multiple priorities, timelines, and dependencies.
• Strong written and verbal communication skills and ability to collaborate across cross-functional teams.
• Exceptional attention to detail and ability to manage complex campaign requirements accurately and consistently.

Nice To Haves

• Bachelor’s degree preferred.
• Experience managing complex, cross-functional campaign launches from intake through proof of live, including stakeholder alignment and operational readiness.
• Experience with campaign workflow and collaboration tools such as SharePoint, Workfront, Adobe Sign, Jira, Asana, or similar platforms.
• Familiarity with digital advertising operations, including campaign setup requirements, creative asset coordination, launch readiness reviews, and proof-of-live validation.
• Experience managing insertion order workflows, including creation, distribution, execution tracking, and documentation management.
• Demonstrated ability to improve processes, streamline workflows, and implement scalable operational best practices.
• Experience in retail media, digital advertising, marketing operations, campaign operations, or a related field.

Responsibilities

• Lead end-to-end orchestration of tentpole and brand campaigns from approved brief through proof of live, ensuring launches are timely and follow established processes.
• Coordinate with Sales, Media Planning, Creative, Ad Operations, Marketing, Product, and other teams on campaign requirements, timelines, approvals, and launch readiness.
• Manage campaign kickoffs, project plans, checklists, documentation, and internal communications to ensure milestones and dependencies are completed.
• Coordinate the creation, distribution, execution, and filing of insertion orders, maintaining accurate documentation in accordance with processes and audit requirements.
• Coordinate launch validation, proof-of-live reviews, and campaign readiness communications to confirm successful deployment.
• Identify opportunities to improve workflows, streamline cross-functional handoffs, and scale campaign execution through standardized processes and best practices.
• Provide internal guidance on campaign launch processes, requirements, timelines, and operational practices.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Paid time off
• Retirement savings options
• Wellness programs
• Other resources to support colleagues’ physical, emotional, and financial well-being, based on eligibility
• Eligibility for a CVS Health bonus, commission, or short-term incentive program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED