Digital Campaign Manager - Media Partners

Townsquare Ignite • Dallas, TX

20h • Remote

About The Position

The Digital Campaign Manager – Media Partners serves as the technical and strategic liaison between external Media Partners and Townsquare Ignite’s centralized buying, client services, and creative teams. This remote role supports established Media Partner relationships through strategic guidance, campaign setup and execution oversight, and ongoing campaign performance management and optimization. The position works closely with Media Partners, Ignite sales leadership, and internal teams to develop, launch, and manage digital campaigns that meet client objectives, support strong performance, drive revenue growth, and build long-term relationships. Bilingual fluency in English and Spanish is required to support Spanish-speaking Media Partners and clients across Townsquare’s owned markets.

The role encompasses campaign strategy, implementation, optimization, and reporting across digital advertising tactics. It guides Media Partners on campaign objectives, KPIs, targeting, campaign structure, messaging, creative best practices, and tactic recommendations. It also coordinates campaign requirements and launch details with internal teams, monitors delivery and performance, communicates insights and recommendations, manages campaign revisions, and identifies opportunities for upsells and renewals.

Townsquare Ignite describes itself as a provider of digital advertising products and solutions combining owned digital properties, a proprietary programmatic advertising platform, and an in-house demand and data management platform. Its partnerships with media companies and agencies extend its programmatic, audience-targeting, and full-funnel capabilities to Media Partners and their clients.

Requirements

• Bilingual proficiency in English and Spanish, including spoken and written Spanish fluency, to communicate with and support Spanish-speaking Media Partners.
• At least 1 year of experience in digital advertising, campaign management, or a related field.
• Strong understanding of digital advertising strategies, targeting, campaign execution, and optimization across multiple digital tactics.
• Experience with digital advertising messaging and creative best practices.
• Exceptional communication skills, including the ability to explain technical concepts, campaign performance, and strategic recommendations to external partners and internal teams.
• Strong interpersonal and relationship management skills, including experience collaborating across departments and managing external stakeholder relationships.
• Highly organized and detail-oriented, with the ability to manage multiple campaigns, competing deadlines, and partner requests.
• Strong problem-solving skills, including the ability to analyze campaign performance, identify opportunities, and recommend effective solutions.
• Ability to work independently in a remote environment while maintaining strong collaboration and responsiveness.
• Four-year college degree or comparable work experience required.

Responsibilities

• Partner with Media Partners to understand client objectives, KPIs, targeting needs, and campaign strategies.
• Provide strategic guidance on digital advertising capabilities, campaign structure, targeting, and tactic recommendations.
• Review and approve campaign proposals to ensure alignment with client objectives and product capabilities.
• Provide product education, best practices, and recommendations to support campaign growth.
• Guide Media Partners on effective messaging, creative best practices, and targeting strategies across programmatic, social, and SEM tactics.
• Develop targeting recommendations based on campaign objectives, audience insights, and the overall tactic mix.
• Coordinate with Media Partners to gather campaign requirements, including creative assets, pixels, KPIs, budgets, and flight dates.
• Oversee insertion order accuracy and completeness, coordinating with centralized buying teams to ensure campaigns are accurately trafficked and launched.
• Maintain clear communication and alignment between Media Partners and internal teams throughout the launch process.
• Serve as the primary liaison between Media Partners and centralized buying, client services, and analytics teams.
• Monitor campaign performance, pacing, and delivery, collaborating with internal teams to implement optimizations and resolve issues.
• Provide Media Partners with performance insights, reporting, and strategic recommendations to drive campaign success.
• Manage campaign revisions and identify opportunities for upsells, renewals, and continued revenue growth.
• Strengthen Media Partner relationships through proactive communication, timely support, and ongoing collaboration with internal teams.

Benefits

• 3 weeks of PTO and 9 paid holidays
• Medical, dental, and vision insurance
• 401(k) retirement plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company-provided laptop
• Competitive salary
• Comprehensive training program
• Positive and supportive culture encouraging personal and professional development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level