Digital Campaign Manager

Townsquare Ignite•Missoula, MT
•Onsite

About The Position

The Digital Campaign Manager is the technical hub connecting sales with Townsquare Ignite’s centralized buying team. The role supports sales with campaign structure, assists the buying team with campaign launches, and serves as a liaison between client services and local markets. Reporting to the Regional Director of Campaign Management, the manager is responsible for designing, implementing, optimizing, and reporting on digital campaigns. The position supports the Missoula team and requires working five days a week in the Missoula office. Townsquare Ignite combines owned and operated digital properties with proprietary programmatic advertising and data management platforms. Its services include targeted advertising across desktop, mobile, apps, connected TV, email, paid search, and social media, with display, video, and native executions. The company also provides creative support and white-glove customer service. The role contributes to accelerated sales and reduced campaign cancellations by coaching sales professionals, preparing campaigns for launch, and supporting local markets after launch. It also involves regular virtual team meetings with the camera on to encourage collaboration and communication.

Requirements

  • At least 1 year of experience in digital advertising.
  • A four-year college degree or comparable work experience.
  • Strong time management, prioritization, follow-up, attention to detail, and deadline management.
  • Exceptional communication skills and experience leading interdepartmental projects.
  • Experience with digital advertising messaging best practices; the role does not build ads.
  • Active listening, clear communication, professional telephone skills, effective business writing, and strong grammar.
  • Interpersonal skills, ability to collaborate, and composure in difficult situations.

Responsibilities

  • Coach and develop sales professionals on product capabilities.
  • Oversee technical approval of proposals prepared by sales strategists.
  • Provide sales with insights and suggestions for ongoing campaigns based on feedback from buyers.
  • Coach sales on crafting effective messaging for social, SEM, programmatic, and other tactics.
  • Assign targeting segments based on experience and the overall tactic mix.
  • Delegate tasks to sales to prepare new client campaigns for launch, including creative, pixels, and KPIs.
  • Compile all elements of insertion orders and schedule campaigns to be trafficked.
  • Serve as the primary point of contact for supported local markets with centralized buying, client services, and analytics teams.
  • Support local markets with client optimizations, revisions, upsells, and renewals from post-sale teams.
  • Continually refine and improve continuity between workgroups.
  • Participate in regular virtual team meetings with the camera on to foster collaboration and active communication.

Benefits

  • Three weeks of paid time off and nine paid holidays.
  • Medical, dental, and vision insurance.
  • 401(k) retirement plan.
  • Casual, high-energy work environment.
  • Opportunity for upward mobility.
  • Company-provided laptop.
  • Competitive salary.
  • Comprehensive training program.
  • Positive and supportive culture that encourages personal and professional development.
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