Digital Campaign Manager

Townsquare Ignite•Dallas, TX

9d•$52,000 - $65,000•Remote

About The Position

The Digital Campaign Manager at Townsquare Ignite is a remote, collaborative role and the technical hub connecting sales with the centralized buying team. The position supports sales with campaign structure, supports buying with campaign launches, and serves as a liaison between client services and local markets. The manager is responsible for designing, implementing, optimizing, and reporting on digital campaigns, with the goals of accelerating sales and reducing campaign cancellations. The role works across campaign strategy, pre-launch preparation, and post-launch support. It includes coaching sales professionals on product capabilities and campaign messaging, reviewing proposals for technical feasibility, coordinating targeting and campaign setup, and supporting local markets with optimizations, revisions, upsells, and renewals. Regular virtual team meetings require the camera to be on to encourage collaboration and engagement.

Requirements

At least 1 year of experience in digital advertising.
Experience with digital advertising messaging best practices; the role does not build ads.
Exceptional communication skills, including professional telephone skills and effective business writing with strong grammar.
Experience taking the lead in interdepartmental projects.
Strong time management, prioritization, follow-up, attention to detail, and ability to meet deadlines.
Ability to listen actively and convey information clearly and effectively.
Good interpersonal skills and ability to collaborate and remain composed in difficult situations.

Nice To Haves

BA/BS degree.

Responsibilities

Coach and develop sales professionals on Townsquare Ignite product capabilities.
Oversee technical approval of proposals prepared by sales strategists.
Provide sales with insights and suggestions for ongoing campaigns based on buyer feedback.
Coach sales on crafting effective messaging for social, SEM, programmatic, and other tactics.
Assign targeting segments based on experience and the overall tactic mix.
Delegate tasks to sales to prepare new client campaigns for launch, including creative, pixels, and KPIs.
Compile all insertion order elements and schedule campaigns for trafficking.
Serve as the primary point of contact for supported local markets with centralized buying, client services, and analytics teams.
Support local markets with client optimizations, revisions, upsells, and renewals from post-sale teams.
Continually refine and improve continuity between workgroups.
Participate in regular virtual team meetings with the camera on to support collaboration and communication.