Digital Campaign Manager

Townsquare Ignite • Charlotte, NC

9d • $52,000 - $65,000 • Remote

About The Position

The Digital Campaign Manager at Townsquare Ignite is a remote, collaborative role serving as the technical hub connecting sales with the centralized buying team. The position supports sales with campaign structure and buying with campaign launches, and serves as a liaison between client services and local markets. The Digital Campaign Manager is responsible for designing, implementing, optimizing, and reporting on digital campaigns, with the goal of accelerating sales and reducing campaign cancellations. The role reports to the Regional Director of Campaign Management.

Townsquare Ignite combines owned and operated digital properties, a proprietary programmatic advertising platform, and in-house demand and data management capabilities. Its campaigns span desktop, mobile, apps, connected TV, email, paid search, and social media, using display, video, and native advertising. The company also offers first-party audience data, access to more than 10 leading DSPs, and a full-service design and creative team.

The position works closely with sales, centralized buying, client services, analytics, and local-market teams. Regular virtual team meetings require the camera to be on to support collaboration and communication.

Requirements

• At least 1 year of experience in digital advertising.
• Experience with digital advertising messaging best practices; the role does not build ads.
• Strong time-management skills, including prioritizing urgent and important tasks, following up, avoiding procrastination, maintaining attention to detail, and meeting deadlines.
• Exceptional communication skills, including active listening, clear information sharing, professional telephone skills, effective business writing, and strong grammar.
• Experience taking the lead in interdepartmental projects.
• Strong interpersonal and collaboration skills, including maintaining composure in difficult situations and with challenging personalities.

Nice To Haves

• BA/BS degree.

Responsibilities

• Coach and develop sales professionals on Townsquare Ignite product capabilities.
• Oversee technical approval of proposals prepared by sales strategists.
• Provide sales with insights and suggestions for ongoing campaigns based on buyer feedback.
• Coach sales on crafting effective messaging for social, SEM, programmatic, and other tactics.
• Assign targeting segments based on experience and the overall campaign tactic mix.
• Delegate tasks to sales to prepare new client campaigns for launch, including creative, pixels, and KPIs.
• Compile all elements of insertion orders and schedule campaigns for trafficking.
• Serve as the primary point of contact for supported local markets with centralized buying, client services, and analytics teams.
• Support local markets with client optimizations, revisions, upsells, and renewals from post-sale teams.
• Continuously refine and improve coordination between workgroups.
• Participate in regular virtual team meetings with the camera on to foster collaboration and active communication.

Benefits

• Three weeks of paid time off and nine paid holidays.
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Casual, high-energy work environment.
• Opportunity for upward mobility.
• Company-provided laptop.
• Competitive salary.
• Comprehensive training program.
• Positive and supportive culture that encourages personal and professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed