Director of Audience and Programmatic Products - CVS Media Exchange (CMX)

CVS Health•Wellesley, MA

16h•Hybrid

About The Position

CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for suppliers, merchants, brand advertisers, and agencies through full-funnel advertising solutions that use CVS’s reach and approved first-party insights. The Director, Audience & Offsite Products leads CMX’s connected audience, data product, and offsite activation portfolio. Reporting to the Executive Director of Product, this leader manages a team of product managers and works with cross-functional partners to turn defined business priorities into scalable products and capabilities that support advertiser adoption and business growth. The role is responsible for building audience and data products; enabling activation across managed-service, self-service, marketplace, and partner-enabled models; and identifying offsite channels and integrations that can expand the reach and value of CMX audiences. The leader applies product judgment and technical expertise across audience creation, identity resolution, onboarding, data architecture, distribution, activation, and measurement. The position is hybrid, with two or more days per week at a corporate hub in Woonsocket, RI; Wellesley, MA; New York, NY; or Chicago, IL. Remote candidates outside those hubs are also considered if they are willing to work Eastern hours. The role is full-time and eligible for a CVS Health bonus, commission or short-term incentive program, and an equity award target.

Requirements

10+ years of experience in product management, AdTech, MarTech, retail media, digital advertising, data products, or a related field.
5+ years of people leadership experience managing and developing high-performing teams.
Demonstrated experience building and scaling audience or data products.
Deep knowledge of audience creation, identity resolution, onboarding, data architecture, distribution, activation, optimization, and measurement.
Experience with audience and data ecosystems such as DSPs, SSPs, identity providers, onboarding partners, data marketplaces, clean rooms, CDPs, or related platforms.
Strong understanding of first-party data, deterministic and modeled audiences, privacy-by-design product development, and responsible data use.
Experience developing advertising products or capabilities for pharmaceutical, healthcare, or other regulated environments, with knowledge of relevant privacy, legal, compliance, and governance considerations.
Proven ability to translate business and customer needs into technical product capabilities and lead complex initiatives across matrixed teams.
Bachelor’s degree or equivalent (high school diploma and four years of experience) required.

Nice To Haves

Master’s degree preferred.
Experience building identity solutions, onboarding integrations, clean-room capabilities, audience marketplaces, or partner-distributed data products.
Experience launching self-service, marketplace, or partner-enabled media and data products.
Experience working with pharmaceutical advertisers, healthcare agencies, data providers, DSPs, SSPs, or health-endemic media partners.

Responsibilities

Lead the audience, data, and offsite product portfolio and roadmap across Front Store and Pharma, translating business priorities and customer needs into scalable capabilities and prioritized investments.
Oversee the development and scalability of audience and data products, partnering with Data Science and Engineering on capabilities for audience creation, identity resolution, distribution, activation, and measurement across managed-service, self-service, marketplace, and partner-enabled models.
Lead offsite product expansion and partner enablement by prioritizing channels, platforms, integrations, and build-versus-partner opportunities; guide validation and commercialization of new capabilities with cross-functional teams.
Embed privacy-by-design and responsible data use across the product portfolio while balancing customer value, audience quality, technical feasibility, scalability, and privacy, legal, compliance, and data governance requirements.
Advance approved health-focused and healthcare professional advertising solutions.
Lead and develop the audience and offsite product team and drive cross-functional accountability for portfolio outcomes.
Establish product ownership, goals, success measures, and lifecycle oversight; align stakeholders and senior leaders on priorities, tradeoffs, risks, dependencies, and resource needs.