Senior Living Sales Specialist

Sanford Health•Waconia, MN

2d•$24 - $39

About The Position

Provides support for overall sales efforts in a senior living community and serves as the key point of contact between the community, potential residents, and referral partners. The role is focused on consistently and aggressively achieving monthly, quarterly, and annual targets. The specialist identifies and follows up on sales opportunities, builds relationships with prospects and referral sources, manages a territory and sales pipeline, and develops plans to support sales growth. The position also collaborates with Marketing and helps organize and participate in events and presentations promoting the community’s services.

Requirements

Bachelor’s degree in marketing or business, or, in lieu of education, five years of applicable direct sales experience as considered by leadership.
Strong communication and presentation skills.
Strong attention to detail.
Ability to manage multiple projects, self-motivate, and thrive under goals and accountabilities.
Ability to succeed in a competitive sales environment.
Knowledge of all programs and services.
Skill in sales closing techniques and overcoming objections.

Nice To Haves

At least three years of direct sales experience is desired.
Senior housing and healthcare experience is preferred.

Responsibilities

Plan and implement strategies to identify sales opportunities and increase or maintain residents and referral partners.
Generate and follow through on sales leads using phone calls, tours, home visits, presentations, emails, and other approved tactics.
Build and maintain qualified leads while adhering to sales quality standards.
Establish and maintain relationships with referral sources and community leaders.
Regularly maintain and review the customer relationship management database for prospective leads.
Review competitors’ service offerings and market positions in relation to customer needs and marketplace demands.
Manage the territory and analyze market dynamics to meet sales goals.
Develop and implement sales plans that support growth within established time frames and budgets.
Work with Marketing to optimize sales and marketing materials and identify material needs.
Assist with planning and organizing events for prospective residents and referral sources.
Speak at community events, service clubs, and professional engagements about the community’s selling features and service differentiation.
Use sales closing techniques and overcome objections while maintaining knowledge of all programs and services.