Senior Living Sales Specialist
About The Position
The Senior Living Sales Specialist supports overall sales efforts in a senior living community and serves as the key point of contact between the community, potential residents, and referral partners. The role works to consistently and aggressively achieve monthly, quarterly, and annual targets. The specialist identifies sales opportunities, generates and follows up on leads, builds relationships with prospective residents and referral sources, and develops territory and sales plans. The role also reviews customer relationship management data and competitor offerings, partners with Marketing on sales materials, and helps plan and participate in events and presentations promoting the community’s services.
Requirements
- Bachelor’s degree in marketing or business, or—in lieu of education—five years of applicable direct sales experience, subject to leadership consideration.
- Minimum of three years of experience in direct sales desired.
- Ability to succeed in a competitive sales environment.
- Knowledge of all programs and services.
- Skill in sales closing techniques and overcoming objections.
- Strong attention to detail.
- Excellent communication and presentation skills.
- Ability to manage multiple projects, self-motivate, and thrive under goals and accountabilities.
Nice To Haves
- Senior housing experience.
- Healthcare experience.
Responsibilities
- Plan and implement strategies to identify potential sales opportunities and increase or maintain residents and referral partners.
- Generate and follow through on sales leads.
- Build and maintain qualified leads through phone calls, tours, home visits, presentations, emails, and other approved tactics.
- Follow sales quality standards to build trust, uncover needs, and become a valued partner.
- Establish and maintain relationships with referral sources and community leaders to promote the senior living community.
- Maintain and regularly review the customer relationship management database for prospective leads.
- Review key competitors’ service offerings and market positions in relation to customer needs and marketplace demands.
- Manage the territory and analyze market dynamics to maximize sales and meet territory goals.
- Develop and implement a sales plan that supports sales growth within established time frames and budgets.
- Work with Marketing to optimize sales and marketing materials and identify needs.
- Assist with planning and organizing events for prospective residents and referral sources.
- Speak at community events, service clubs, and professional engagements about the community’s selling features and service differentiation.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
