Sales Director - Senior Living

Calveria Camden•Camden, SC

About The Position

The Sales Director is responsible for achieving the community’s maximum occupancy and revenue potential by attracting qualified prospects and converting them into residents. The role develops community referrals through outreach and education, manages prospect inquiries and sales activities, and works with community leaders and department heads to support occupancy goals and a positive resident and family experience. The position also involves travel to referral sources, participation in community events, scheduled weekend Manager on Duty coverage, and following safety and emergency procedures. The role requires strong customer service and public relations skills, enthusiasm for serving seniors, and the ability to communicate the community’s values to residents, families, visitors, and team members. The position may involve physical activity, exposure to infectious waste or diseases, and interactions with residents who may be hostile or emotionally upset due to mental status. Calls may be monitored or recorded for quality assurance.

Requirements

Five years of sales or marketing experience with a proven track record.
Excellent customer service and public relations skills.
A cheerful personality and a keen desire to serve seniors.
Effective problem-solving skills and a creative approach to goals and problems.
Experience working with seniors.
Proficiency in Microsoft Office and other marketing-related software.
Ability to bend and reach.
Ability to push, pull, and lift up to 40–50 pounds if necessary.
Ability to stand for extended periods.
Ability to travel to referral sources in the market area.
Ability to work weekends, holidays, or other shifts when assigned.
May be required to complete background, criminal, and drug testing, and may be subject to random drug testing during employment.

Nice To Haves

College degree preferred.
Previous senior living experience preferred.

Responsibilities

Achieve maximum community occupancy and total revenue potential by attracting qualified prospects and converting them into residents.
Conduct community outreach and educational activities to generate referrals.
Meet sales activity goals, including time in selling and outreach zones, voice-to-voice calls, tours, home visits, prospect case studies, and follow-up.
Respond to inquiries, schedule visits, conduct tours, and close sales in accordance with sales and marketing goals.
Review the prospect pipeline daily and weekly, including the Hot Board.
Participate in sales meetings, including semi-annual marketing meetings with AgeWell Solvere Living.
Ensure the marketing team uses Sherpa for internal and external sales activities.
Provide updates on census, projected move-ins, tours, and events during Stand-Up meetings.
Provide the Marketing Coordinator with new resident and family contact information to support the move-in process, required paperwork, unit readiness, and resident requests.
Participate in on-site and off-site events.
Work with the Executive Director to address community first-impression issues.
Review weekly productivity reports for accuracy.
Participate in weekly sales calls with AgeWell Solvere Living.
Collaborate with department heads to emphasize each team member’s role in sales.
Provide scheduled weekend Manager on Duty coverage.
Update competitor evaluations and price surveys semi-annually.
Follow emergency procedures and safety practices.
Promote the community positively and communicate AgeWell Solvere Living Managed Community values to residents, families, visitors, and team members.
Travel to referral sources in the market area; the role may involve spending 30% or as much as 75% of working time traveling.
Work weekends, holidays, or shifts other than the one originally hired for when required.