Senior Leasing Consultant

Procopio Enterprises, Inc.•Marlborough, MA

About The Position

As a Leasing Consultant with a focus on customer service, you will oversee the leasing activities of an apartment community while prioritizing the happiness and well-being of current residents. You will develop and implement strategies to attract new residents, enhance resident retention, and maintain a high level of resident satisfaction. Your work will help create a vibrant, welcoming community that residents are proud to call home.

Requirements

Prior leasing and sales experience (1–3 years).
Customer service background (1–3 years).
Strong closing skills, creative problem-solving ability, and ability to market units effectively.
Strong verbal and written communication skills and strong interpersonal skills, including the ability to handle objections.
Detail-oriented, with time-management skills and the ability to multitask in a fast-paced environment.
Positive team player and self-starter.

Nice To Haves

Administrative experience.
Hospitality background.
Yardi experience.
Knowledge of Fair Housing Regulations.

Responsibilities

Develop and implement leasing strategies to maximize occupancy and rental revenue, taking into account market trends, property amenities, and competitor analysis.
Negotiate lease terms and rental rates with prospective residents in accordance with company policies and financial objectives.
Conduct market research and analysis on local rental trends, competitor pricing, and demographic shifts, and adjust marketing and leasing strategies as appropriate.
Coordinate and conduct property tours for prospective residents, highlighting features and amenities.
Generate leads through referrals, networking, outreach campaigns, and partnerships with local businesses or organizations.
Oversee lease preparation, execution, renewal, and termination, ensuring accuracy and compliance with legal requirements.
Manage advertising budgets, select cost-effective advertising channels, and evaluate marketing initiative performance.
Plan and execute marketing campaigns across online and offline channels, including social media, property websites, print advertising, and signage.
Manage social media platforms and engage with residents through active stories and community takeover stories.
Respond to reviews, distribute monthly surveys, and implement a consistent strategy for soliciting and managing reviews.
Conduct weekly audits of Internet Listing Services (ILS) to ensure information is accurate and up to date.
Prepare regular reports on leasing activity, occupancy rates, marketing effectiveness, and financial performance, and provide insights and recommendations.
Collaborate with the property management team to screen prospective residents, including background checks, credit evaluations, and rental history verification.
Organize and participate in promotional events, open houses, and community outreach programs to increase property visibility and attract prospective residents.
Build and maintain positive relationships with residents, addressing their needs and concerns promptly to support satisfaction and retention.