Senior Integrated Marketing Associate

United Nations Federal Credit Union•Long Island City, NY

7d•Hybrid

About The Position

Support the development and execution of integrated marketing strategies and campaigns that drive member engagement, loan and deposit growth, product adoption, and member retention. Partner cross-functionally to deliver data-driven marketing initiatives, support product launches and enhancements, optimize acquisition and engagement efforts, and contribute to achieving the organization's strategic growth objectives.

Requirements

Bachelor’s degree in marketing or related field
3-5 years of experience in marketing financial products or services to consumers
Experience developing and executing multi-channel and multi-product marketing campaigns across paid and owned media
Experience using digital ad platforms (i.e. The Trade Desk, Google Display) with exposure to lookalike audience modeling as well as demographic, geographic, and interest-based audience selection attributes
Experience with Salesforce Marketing Cloud
Excellent interpersonal skills
Highly organized, detailed-oriented, and proactive
Strong problem-solving skills
Excellent writing and verbal communication skills
Creative, flexible, and the ability to manage multiple priorities

Nice To Haves

Prior experience in a bank or credit union environment preferred
Experience using work management tools such as Asana

Responsibilities

Plan, develop, and execute product and growth marketing campaigns, ensuring consistent, proactive communication with internal and external stakeholders.
Create comprehensive marketing campaigns that translate new products, features, and interest rate pricing into benefit-driven market positioning in collaboration with product managers and other stakeholders.
Partner with business development to build targeted marketing strategies to drive member acquisition and product adoption amongst new and existing organizations within field of membership.
Infuse new membership acquisition and product growth opportunities into marketing initiatives to achieve organizational goals for growth.
Collaborate with marketing analytics team to leverage advanced audience segmentation, and predictive signals to target appropriate members and prospects with relevant and timely next best action offers.
Partner with the analytics team to establish ROI measurement frameworks that assess marketing effectiveness and business impact.
Continuously improve performance of campaigns through use of outcomes from A/B testing on copy, creative assets, audience, and offers.
Design and implement marketing strategies that guide members through the sales funnel, from awareness to conversion and retention.
Perform additional responsibilities as assigned.
Ensure compliance with federal and state laws and regulations and UNFCU’s Code of Ethics & Business Conduct.