Senior Growth Marketing Manager | Sage Home Loans

Sage Home Loans Corporation•Charlotte, NC

7d•$100,000 - $140,000•Hybrid

About The Position

Sage Home Loans is seeking a Senior Growth Marketing Manager to lead strategy and execution across paid media, organic growth, website experience, and content strategy. This hands-on, high-impact role drives qualified demand, optimizes the digital journey, and scales search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). The manager works cross-functionally to turn insights into action, strengthen the brand, and generate measurable revenue in a fast-moving, regulated environment. The role owns paid media and search programs, website conversion optimization, website content strategy, analytics and revenue measurement, and cross-functional growth leadership. It is responsible for developing data-driven growth roadmaps, interpreting complex data, applying advanced analytical methods, and partnering with Data Scientists on machine learning and AI models. The position has a preference for a hybrid schedule at the South Charlotte, North Carolina headquarters Tuesday through Thursday, with remote work on Mondays and Fridays.

Requirements

At least 6 years of experience in digital marketing, with deep expertise in paid media (SEM), SEO, website conversion optimization, and content strategy.
Prior people management experience and a track record of building, coaching, and scaling high-performing teams.
Proven success managing SEM campaigns and performance budgets with direct accountability for revenue generation and measurable growth.
Strong command of SEO principles, including technical SEO, on-page strategy, and link-building.
Working knowledge of AEO, GEO, and evolving AI-driven search ecosystems.
Hands-on experience leading landing page strategy and CRO testing frameworks, including A/B and multivariate testing, with measurable conversion impact.
Proficiency with Google Ads, GA4, Google Tag Manager, CRM integrations, and modern analytics platforms.
Experience managing website content strategy and aligning it across SEO, paid, and brand channels.
Strong analytical skills and the ability to translate complex data into actionable strategy.
Advanced proficiency accessing, manipulating, and interpreting complex data sets, including writing scalable custom queries across the data lifecycle.
Working command of advanced statistical methods and analytical techniques.
Ability to translate complex analytics into implementation plans and success measures tied to business outcomes and ROI.
Ability to communicate data insights clearly and convincingly to senior leadership, external partners, and cross-functional teams.
Ownership mentality, bias toward action, speed, and continuous improvement.
Ability to operate independently in a fast-paced environment.

Nice To Haves

Experience in regulated industries such as mortgage, fintech, or financial services.

Responsibilities

Own strategy, execution, and optimization across paid search (SEM), paid social, display, and emerging digital media channels.
Manage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing to maximize ROAS and CPL performance.
Implement A/B testing across ad creative, landing pages, and audience segments.
Ensure advertising campaigns meet mortgage regulatory and compliance requirements.
Develop and execute a modern search roadmap spanning SEO, AEO, and GEO.
Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces.
Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema markup.
Monitor organic rankings, share of voice, and AI search visibility using analytics tools.
Own the website conversion funnel from ad click to application start, focusing on revenue generation.
Lead landing page strategy and A/B and multivariate testing to improve engagement, reduce drop-off, and increase qualified lead flow.
Collaborate with product, engineering, and analytics teams to deploy iterative website enhancements.
Use behavioral data, heatmaps, and funnel reporting to identify friction and improve conversion.
Manage affiliate marketing conversion optimization.
Oversee website content strategy to support demand generation, brand authority, client education, and organic search performance.
Align editorial calendars with paid media, search priorities, and product initiatives.
Ensure website content reflects Sage’s client-first approach and makes mortgage topics clear to everyday borrowers.
Optimize content distribution across owned, earned, and paid channels.
Establish acquisition, engagement, and conversion KPIs tied to revenue generation.
Build dashboards and present performance insights and actionable recommendations to senior stakeholders.
Maintain accurate tagging, attribution, and CRM integrations across digital properties.
Evaluate and refine the martech stack to improve measurement, scalability, and speed to insight.
Develop, own, and execute data-driven growth roadmaps aligned to business goals, influencing decisions beyond the marketing team.
Access, manipulate, and interpret complex data sets across the data lifecycle, including building scalable custom queries and reports.
Apply advanced statistical methods and analytical techniques to assess performance and provide data-backed recommendations.
Collaborate with Data Scientists to implement machine learning and AI models supporting growth and optimization.
Translate complex analytics into implementation plans and success measures tied to business outcomes and ROI.
Partner with Product, Sales, Compliance, Engineering, Design, and Analytics to align marketing strategy with business goals.
Contribute to strategic planning, forecasting, and growth modeling.
Partner with customer experience to oversee Sage’s brand reputation across digital platforms.

Benefits

Medical, dental, and vision insurance coverage.
Life insurance.
Short- and long-term disability insurance.
Flexible Spending Accounts.
Holiday pay.
401(k) with match.
Employee Assistance Program.
Paid parental bonding benefit program.
Flexible paid time off: full-time employees accrue 20 days annually for a full calendar year, increasing to 25 days after five years of service.
Target bonus included in the total cash compensation range.
Equity may be offered separately where eligible.