Senior Growth Marketing Manager | Sage Home Loans

Red Ventures•Charlotte, NC

6d•$100,000 - $140,000•Hybrid

About The Position

Sage Home Loans is seeking a Senior Growth Marketing Manager to lead strategy and execution across paid media, organic growth, website experience, and content strategy. This hands-on, high-impact role is responsible for driving qualified demand, optimizing the digital journey, and scaling modern search strategies, including SEO, AEO, and GEO. The manager partners across teams to turn insights into action, strengthen the brand, and generate measurable revenue in a fast-moving, regulated environment. The role owns paid search, paid social, display, and emerging digital media campaigns; develops modern search and website content strategies; and oversees website conversion optimization from ad click through application start. It establishes performance metrics and reporting, maintains tagging, attribution, and CRM integrations, and uses complex data and statistical analysis to guide growth decisions. The position also collaborates with data scientists on machine-learning and AI models and partners across Product, Sales, Compliance, Engineering, Design, Analytics, and Customer Experience. The position prefers a hybrid schedule based at the South Charlotte, North Carolina headquarters Tuesday through Thursday, with remote work on Mondays and Fridays. Total cash compensation is $100,000–$140,000 per year, including target bonus where eligible. Eligible employees may also receive equity separately.

Requirements

At least 6 years of digital marketing experience, with deep expertise in paid media (SEM), SEO, website conversion optimization, and content strategy.
Prior people-management experience and a track record of building, coaching, and scaling high-performing teams.
Demonstrated success managing SEM campaigns and performance budgets with direct accountability for revenue generation and measurable growth.
Strong knowledge of SEO, including technical SEO, on-page strategy, and link building.
Hands-on experience leading landing-page strategy and CRO testing frameworks, including A/B and multivariate testing, with measurable conversion impact.
Proficiency with Google Ads, GA4, Google Tag Manager, CRM integrations, and modern analytics platforms.
Experience managing website content strategy and aligning it with SEO, paid media, and brand channels.
Strong analytical skills and the ability to turn complex data into clear, actionable strategy.
Advanced proficiency accessing, manipulating, and interpreting complex datasets, including writing scalable custom queries across the data lifecycle.
Working command of advanced statistical methods and analytical techniques.
Ability to translate complex analytics into implementation plans and measurement tied to business outcomes and ROI.
Ability to communicate data insights clearly and persuasively to senior leaders, external partners, and cross-functional teams.
Ownership mentality, bias toward action, speed, and continuous improvement; ability to work independently in a fast-paced environment.

Nice To Haves

Experience in a regulated industry such as mortgage, fintech, or financial services.
Working knowledge of AEO, GEO, and evolving AI-driven search ecosystems.

Responsibilities

Own strategy, execution, and optimization for paid search, paid social, display, and emerging digital media campaigns.
Manage media budgets, bidding strategy, audience targeting, creative testing, and campaign pacing to optimize ROAS and cost per lead.
Run A/B tests across advertising creative, landing pages, and audience segments; ensure campaigns comply with mortgage advertising regulations.
Develop and execute search strategies spanning SEO, AEO, and GEO, optimizing for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces.
Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema markup; monitor organic rankings, share of voice, and AI search visibility.
Own the website conversion funnel from ad click to application start, and lead landing-page strategy and A/B and multivariate testing to improve engagement, qualified lead flow, and conversion.
Collaborate with product, engineering, and analytics teams to deploy website enhancements; use behavioral data, heatmaps, and funnel reporting to identify friction and improve conversion.
Manage affiliate marketing conversion optimization.
Oversee website content strategy and editorial calendars to support demand generation, brand authority, client education, product initiatives, and organic search.
Optimize content distribution across owned, earned, and paid channels, ensuring content reflects a client-first approach and explains mortgage topics clearly.
Establish acquisition, engagement, and conversion KPIs tied to revenue; build dashboards and present actionable performance insights to senior stakeholders.
Maintain accurate tagging, attribution, and CRM integrations, and evaluate the martech stack for measurement, scalability, and speed to insight.
Develop and execute data-driven growth roadmaps aligned with business goals, influencing decisions beyond the marketing team.
Access, manipulate, and interpret complex data throughout the data lifecycle; build scalable custom queries and reports to answer business questions.
Apply advanced statistical and analytical methods to evaluate performance and make data-backed recommendations.
Collaborate with data scientists on machine-learning and AI models for growth and optimization; translate analytics into implementation plans and business-outcome and ROI measurement.
Partner with Product, Sales, Compliance, Engineering, Design, Analytics, and Customer Experience to align marketing strategy, contribute to planning and forecasting, and oversee brand reputation across digital platforms.

Benefits

Medical, dental, and vision insurance coverage.
Life insurance.
Short- and long-term disability insurance.
Flexible spending accounts.
Holiday pay.
401(k) with employer match.
Employee assistance program.
Paid parental bonding benefit program.
Flexible paid time off: eligible full-time employees accrue 20 days annually for a full calendar year, increasing to 25 days after five years of service.
Target bonus included in the stated total cash compensation range, where eligible.
Equity may be offered separately, where eligible.